Sweden's Bjorn Borg Q1 net sales rise on sports apparel growth

Bjorn Borg AB

29/04/2026 06:45

Overview

Sweden apparel group's Q1 net sales rose 7.3% yr/yr to SEK 300.6 mln

Adjusted EPS for Q1 increased to SEK 1.47 from SEK 1.43

Company cites continued double-digit growth in sports apparel segment

Outlook

Company did not provide specific guidance for upcoming quarters or the full year

Result Drivers

SPORTS APPAREL GROWTH - Co said sports apparel category delivered 15 consecutive quarters of double-digit growth

E-COMMERCE AND E-TAILERS - Sales for own e-commerce and e-tailers rose 11.9% yr/yr to SEK 127.5 mln

GROSS MARGIN IMPROVEMENT - Gross profit margin increased to 54.0% from 49.9%

Company press release: ID:nMFN92bWq

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q1 Revenue
Beat
SEK 300.60 mln
SEK 290 mln (2 Analysts)
Q1 Adjusted EPS
SEK 1.47
Q1 Net Income
SEK 36.90 mln
Q1 Gross Margin
54.00%
Q1 EBIT
SEK 46.90 mln


Analyst Coverage

The one available analyst rating on the shares is "sell"

The average consensus recommendation for the apparel & accessories peer group is "buy."

Wall Street's median 12-month price target for Bjorn Borg AB is SEK68.00, about 6.3% above its April 28 closing price of SEK64.00

The stock recently traded at 16 times the next 12-month earnings vs. a P/E of 16 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)