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BORG — Bjorn Borg AB News Story

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Sweden's apparel maker Bjorn Borg Q2 profit more than doubles on e-commerce growth

Sweden's apparel maker Bjorn Borg Q2 profit more than doubles on e-commerce growth


Overview

  • Sweden apparel maker's Q2 net sales fell 12%, operating profit rose 11% yr/yr

  • Q2 net income increased 118% yr/yr, adjusted EPS rose to SEK 0.34

  • Gross margin improved to 56.2% from 50.6% in Q2


Outlook (Long-term financial targets)

  • Annual sales growth expected to exceed 10%, driven mainly by Sports Apparel and Footwear

  • Operating margin targeted at above 10% through continued profitability focus

  • Dividend payout to remain at at least 50% of net profit after tax

  • Equity ratio expected to stay above 35%, supporting a strong financial position


Result Drivers

  • E-COMMERCE GROWTH - Own e-commerce sales rose 16.5% yr/yr in Q2, partially offsetting overall sales decline

  • GROSS MARGIN IMPROVEMENT - Gross profit margin increased to 56.2% from 50.6% in Q2, supporting higher profitability


Company press release: ID:nMFN5HW8hG


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q2 Revenue

Miss

SEK 198.40 mln

SEK 238 mln (2 Analysts)

Q2 Adjusted EPS

SEK 0.34

Q2 Net Income

SEK 8.60 mln

Q2 Gross Margin

56.20%

Q2 EBIT

SEK 11.80 mln


Analyst Coverage

  • The one available analyst rating on the shares is "buy"

  • The average consensus recommendation for the apparel & accessories peer group is "buy"

  • Wall Street's median 12-month price target for Bjorn Borg AB is SEK70.50, about 6.7% above its August 13 closing price of SEK66.10

  • The stock recently traded at 16 times the next 12-month earnings vs. a P/E of 16 three months ago


Reuters Recommended Reads

  • Aug 11 - Sweden's RVRC Q4 sales rise, gross margin improves

  • Aug 13 - Finland's Marimekko Q2 revenue misses estimates on weak domestic sales, costs hit profit

  • Aug 13 - Luxembourg's Global Fashion Group Q2 revenue falls on lower order volumes


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.


(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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