Swedish apparel firm Bjorn Borg's Q4 operating profit boosted by higher margins

Bjorn Borg AB

13/02/2026 06:40

Overview

Swedish apparel group's Q4 revenue rose 1.5% yr/yr, slightly beating the sole analyst estimate

Q4 operating profit increased 28.5% to SEK 21.6 mln

Company proposes SEK 3.00 dividend and share buyback authorization

Outlook

Bjorn Borg did not provide specific future guidance in the press release

Result Drivers

E-COMMERCE GROWTH - Net sales for own e-commerce increased by 23.6%, significantly contributing to overall sales growth

OPERATING PROFIT INCREASE - Operating profit rose 28.5%, reflecting business model strength in a challenging environment, per CEO Henrik Bunge

GROSS MARGIN IMPROVEMENT - Gross profit margin increased to 54.0% from 53.3%, indicating improved profitability

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q4 Revenue
Slight Beat*
SEK 238.2 mln
SEK 238 mln (1 Analyst)
Q4 Adjusted EPS
SEK 0.61
Q4 Net Income
SEK 15.30 mln
Q4 Gross Margin
54.00%
Q4 EBIT
SEK 21.60 mln


*Applies to a deviation of less than 1%; not applicable for per-share numbers.

Analyst Coverage

The one available analyst rating on the shares is "sell"

The average consensus recommendation for the apparel & accessories peer group is "hold."

Wall Street's median 12-month price target for Bjorn Borg AB is SEK62.75, about 7.3% above its February 12 closing price of SEK58.50

The stock recently traded at 16 times the next 12-month earnings vs. a P/E of 20 three months ago

Press Release: ID:nMFNq1rdH

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)