RCS - Brave Bison Grp PLC - Major Contract Win

Brave BisonAnnouncement

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RNS Number : 1306D  Brave Bison Group PLC  06 May 2026

RNS Reach

 

 

6 May 2026

 

Brave Bison Group plc

 

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

 

Major Contract Win

 

MiniMBA, the marketing skills and training platform, is pleased to announce a
multi-year partnership with Omnicom Group Inc., the world's largest
advertising holding company.

 

The initiative is focussed on Omnicom Oceania and will see more than 1,000
employees complete the MiniMBA, one of the largest coordinated investments in
marketing capability across Australia and New Zealand.

 

The news builds on MiniMBA's February 2026 milestone of landing its
largest-ever contract with a global food and beverage giant. Since being
acquired by Brave Bison in August 2025, the business has been substantially
transformed and relaunched.

Mark Ritson, Founder of MiniMBA, commented:

"You don't often see this level of commitment to marketing effectiveness
within a single organisation. This is about embedding a consistent way of
thinking at scale across markets, clients and teams and that has the potential
to materially lift the standard of marketing in the region. This isn't
training for training's sake. When you put more than a thousand people through
a rigorous, evidence-based program like the MiniMBA, you're improving
decision-making at scale. That leads to better strategy, better allocation of
budget, and ultimately, better commercial outcomes.

We know that around 95% of participants don't just enjoy the program, it makes
them a better marketer almost immediately. It's exciting to think about what
Omnicom Oceania will be able to deliver for clients with this level of
capability embedded across its teams."

For further information please contact: 

 

Brave Bison Group plc
 
         via Cavendish

Oliver Green, Executive
Chairman                                                          

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

 

Cavendish Capital
Markets
Tel: +44 (0) 20 7220 0500

Nominated Adviser & Joint Broker 

Ben Jeynes / Teddy Whiley - Corporate Finance

Michael Johnson / Sunila de Silva - ECM

 

Singer Capital
Markets
Tel: +44 (0) 20 7496 3000

Joint Broker

Paul Richards

Alex Bond

 

This is an RNS Reach announcement and the information contained is not
considered to have a significant impact on management's expectations of the
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About Brave Bison

 

Brave Bison is a next-generation marketing and technology partner to global
brands. We sell services, training and media to the largest advertisers in the
world. Operating across eight countries, our team of approximately 350 people
is based in key hubs in the UK, US, India, Egypt and Australia, with
additional remote talent across Europe.

 

Brave Bison operates through three divisions. Our Consultancy & Marketing
Services division deploys insight-led and AI-enabled growth strategies using
social and digital media, working on behalf of global brands including New
Balance, Primark and Google. Our Sport & Entertainment division works with
global rights holders and entertainment companies such as PGA Tour, US Open,
Real Madrid and Guinness World Records to monetise content on YouTube and grow
fan engagement online. Our Marketing Skills & Capabilities division
comprises MiniMBA, an eLearning platform that provides MBA-level marketing
education for enterprise brands such as Nestlé, Carlsberg and Salesforce.

 

Brave Bison is the largest shareholder in System1 Group plc, a UK-based
marketing research platform that helps brands improve the effectiveness of
their advertising using behavioural science and proprietary testing tools. Its
platform combines consumer insight with data analytics to guide creative
development, media planning, and brand strategy for global advertisers
including TikTok, Pfizer and Ikea. System1 is listed on the AIM market of the
London Stock Exchange and Brave Bison owns a 28 per cent. shareholding.

 

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