Sweden's MAG Interactive Q1 net sales rise 5% on improved live games

MAG Interactive AB (publ)

21/01/2026 07:12

Overview

Sweden mobile game developer's Q1 adjusted net sales rose 5% yr/yr

Q1 EBITDA margin was 20%, reflecting stable business operations

Company plans to expand Crozzle game and increase UA investments

Outlook

Company aims for 500 MSEK in yearly revenues through Crozzle expansion

MAG Interactive plans international expansion of Crozzle to boost UA investments

Company testing new puzzle cores to increase ARPDAU in major games by early 2026

Result Drivers

LIVE GAMES IMPROVEMENT - Co attributed stable revenue growth to improvements in live games and a significant increase in ARPDAU

CROZZLE ENGAGEMENT - Crozzle showed highest daily engagement and ARPDAU in portfolio, seen as key growth driver

UA INVESTMENT STRATEGY - Co plans to expand Crozzle and increase UA investments despite current setbacks

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q1 EBITDA Margin
20.00%


Analyst Coverage

The stock recently traded at 25 times the next 12-month earnings vs. a P/E of 33 three months ago

Press Release: ID:nWkr9kftFs

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact RefinitivNewsSupport@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)