Sweden's MAG Interactive Q4 sales slip on lower user acquisition spending
Sweden's MAG Interactive Q4 sales slip on lower user acquisition spending
Overview
Sweden mobile game developer's Q4 net sales fell 17% yr/yr
Q4 EBITDA rose sharply, while adjusted EPS turned positive
Lower user acquisition spending weighed on revenue but improved profitability
Outlook
MAG Interactive did not provide specific financial guidance for the coming quarters or year in the press release
Result Drivers
USER ACQUISITION SPEND - MAG said lower user acquisition investment contributed to reduced revenue but improved profitability
LIVE OPERATIONS - Co attributed higher average revenue per daily active user for the yr to improved live operations experience
NEW GAME TESTING - MAG said it tested six new games in Q4, aiming to boost competitiveness and product development momentum
Company press release: ID:nMFN6ffswl
Key Details
Metric | Beat/Miss | Actual | Consensus Estimate |
Q4 Sales |
| SEK 63.58 mln |
|
Q4 Adjusted EPS |
| SEK 0.10 |
|
Q4 EPS |
| SEK 0.10 |
|
Q4 EBITDA |
| SEK 18.74 mln |
|
Analyst Coverage
The stock recently traded at 30 times the next 12-month earnings vs. a P/E of 24 three months ago
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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)
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