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MAGI — MAG Interactive AB (publ) News Story

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Sweden's MAG Interactive Q4 sales slip on lower user acquisition spending

Sweden's MAG Interactive Q4 sales slip on lower user acquisition spending


Overview

  • Sweden mobile game developer's Q4 net sales fell 17% yr/yr

  • Q4 EBITDA rose sharply, while adjusted EPS turned positive

  • Lower user acquisition spending weighed on revenue but improved profitability


Outlook

  • MAG Interactive did not provide specific financial guidance for the coming quarters or year in the press release


Result Drivers

  • USER ACQUISITION SPEND - MAG said lower user acquisition investment contributed to reduced revenue but improved profitability

  • LIVE OPERATIONS - Co attributed higher average revenue per daily active user for the yr to improved live operations experience

  • NEW GAME TESTING - MAG said it tested six new games in Q4, aiming to boost competitiveness and product development momentum


Company press release: ID:nMFN6ffswl


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q4 Sales

SEK 63.58 mln

Q4 Adjusted EPS

SEK 0.10

Q4 EPS

SEK 0.10

Q4 EBITDA

SEK 18.74 mln


Analyst Coverage

  • The stock recently traded at 30 times the next 12-month earnings vs. a P/E of 24 three months ago


Reuters Recommended Reads

  • Oct 21 - Sweden's Mips misses Q3 sales, operating profit expectations

  • Oct 21 - Sweden's Vertiseit Q3 revenue rises 45%, ARR up 44%

  • Oct 21 - Sweden's HMS Networks Q3 sales rise 15%, meet expectations


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.


(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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