Sweden's MAG Interactive Q2 adjusted sales fall 3% on currency headwinds

MAG Interactive AB (publ)

01/04/2026 07:08

Overview

Sweden mobile game developer's fiscal Q2 adjusted net sales fell 3% yr/yr amid currency headwinds

Adjusted EPS for fiscal Q2 dropped to 0.02 SEK/share from 0.09 SEK/share last yr

Company says ARPDAU rose 35% yr/yr due to live game optimizations and new title Crozzle

Outlook

Company expects Crozzle to return to growth in Q3 2026 after stable revenues

MAG aims to increase user acquisition volumes during the year, especially in Europe

Company has two new word games and two puzzle side cores in development

Result Drivers

LIVE-OPS OPTIMIZATION - Co said improved ARPDAU was driven by optimization of QuizDuel live-ops and better monetization from new game Crozzle

CURRENCY HEADWINDS - Co said adjusted revenues declined 3% in SEK but grew 16% in USD, highlighting currency headwinds

USER ACQUISITION CHALLENGES - Co said user acquisition remained challenging in the US market, with more traction seen in Europe

Company press release: ID:nWkr64XgP4

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q2 Sales
SEK 64.27 mln
Q2 Adjusted Sales
SEK 64.27 mln
Q2 Adjusted EPS
SEK 0.02
Q2 EPS
SEK 0.02
Q2 Adjusted EBITDA
SEK 16.49 mln
Q2 EBITDA Margin
26.00%


Analyst Coverage

The stock recently traded at 17 times the next 12-month earnings vs. a P/E of 26 three months ago

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)