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London comes to Macau as Las Vegas Sands revamps casino resort

By Farah Master 
    HONG KONG, Oct 26 (Reuters) - Las Vegas Sands  LVS.N , the 
casino behemoth owned by U.S. billionaire Sheldon Adelson, said 
on Wednesday it plans to spend $1.1 billion on new projects in 
the world's largest gambling hub, including building a 
London-themed attraction. 
    Sands, which owns five properties in the Chinese territory 
of Macau via its subsidiary Sands China  1928.HK , said it would 
renovate and rebrand Sands Cotai Central as The Londoner Macao 
by 2020. 
    Sands Cotai Central has been one of the company's weakest 
properties, analysts said, due to its lack of character and 
tourist appeal when compared with Sands' gondola-filled Venetian 
or its Parisian property that features a replica Eiffel Tower.  
   The timing of the Cotai renovation comes as operators in the 
former Portuguese colony of Macau such as MGM Resorts  MGM.N  
and SJM Holdings  0880.HK  race to finish their planned resorts 
before casino licenses start to expire in 2020. 
    Authorities have been pushing Macau's casino operators to 
diversify away from gambling because of their dependence on the 
industry which accounts for over 80 percent of government 
revenues. 
     Sands, which completed the Parisian in 2016, has now turned 
to revamping existing properties to further boost its appeal. 
The company said it would add new suites and rooms to its St 
Regis and Four Seasons properties and renovate VIP areas at the 
Venetian and Plaza Macau. 
    Sands, which reported earnings in line with analyst 
expectations on Wednesday, said net revenue for the third 
quarter was $3.2 billion.  urn:newsml:reuters.com:*:nL8N1N0896   
    Adelson, the first mover into Macau's Cotai strip - once a 
dusty stretch of reclaimed land which now teems with glitz and 
cavernous gambling halls - said the market in Macau was 
continuing to recover.     
   "While we have invested over $13 billion in Macao since 
2002... we see tremendous future opportunity in the Macao market 
as it continues to grow and evolve," he said in a statement. 
    Analysts were mostly positive on the announcement although 
cautioned the renovations would bring some disruption over the 
next two years. 
    "In the long run should be value additive to the company. 
However dividend growth may be limited over next few years as 
FCF (free cash flow)is redirected to capital expenditure," said 
Vitaly Umansky, an analyst at Sanford C. Bernstein in Hong Kong. 
     
     
 
 (Reporting by Farah Master) 
 ((farah.master@thomsonreuters.com; +852 28431631 , +852 9631 
8262; Reuters Messaging: 
farah.master.thomsonreuters@thomsonreuters.net)) 
 
Keywords: MACAU SANDS

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