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REG - WPP PLC - 2015 Interim Results <Origin Href="QuoteRef">WPP.L</Origin> - Part 2

- Part 2: For the preceding part double click  ID:nRSZ0851Xa 

5.2     4.7                       10,064.8                     
 Operating costs                       4      (4,251.8)                     (4,260.6)                     0.2     0.7                       (8,557.5)                    
 Operating profit                             788.9                         531.1                         48.5    48.2                      1,507.3                      
 Share of results of associates        4      16.0                          28.7                          (44.3)  (43.3)                    61.9                         
 Profit before interest and taxation          804.9                         559.8                         43.8    43.6                      1,569.2                      
 Finance income                        5      38.1                          43.0                          (11.4)  (5.9)                     94.7                         
 Finance costs                         5      (111.5)                       (133.4)                       16.4    17.7                      (262.7)                      
 Revaluation of financial instruments  5      (21.8)                        21.7                          -       -                         50.7                         
 Profit before taxation                       709.7                         491.1                         44.5    45.6                      1,451.9                      
 Taxation                              7      (108.6)                       (94.9)                        (14.4)  (18.8)                    (300.4)                      
 Profit for the period                        601.1                         396.2                         51.7    51.8                      1,151.5                      
                                                                                                                                                                         
 Attributable to:                                                                                                                                                        
 Equity holders of the parent                 566.2                         364.8                         55.2    55.0                      1,077.2                      
 Non-controlling interests                    34.9                          31.4                          (11.1)  (13.4)                    74.3                         
                                              601.1                         396.2                         51.7    51.8                      1,151.5                      
                                                                                                                                                                         
 Headline PBIT                         6,19   669.1                         622.0                         7.6     7.9                       1,680.6                      
 Net sales margin                      6,19   13.3%                         13.0%                         0.32    0.42                      16.7%                        
 Headline PBT                          19     595.7                         531.6                         12.1    13.2                      1,512.6                      
                                                                                                                                                                         
 Earnings per share                                                                                                                                                      
 Basic earnings per ordinary share     9      43.7p                         27.7p                         57.8    57.9                      82.4p                        
 Diluted earnings per ordinary share   9      43.0p                         27.0p                         59.3    58.8                      80.5p                        
 
 
  
 
1 The basis for calculating the constant currency percentage changes shown above and in the notes to this appendix are
described in the glossary attached to this appendix. 
 
2 Margin points. 
 
Unaudited condensed consolidated interim statement of comprehensive income for the six months ended 30 June 2015 
 
 £ million                                                              Six months ended30 June2015  Six monthsended 30 June 2014  Yearended31 December 2014  
 Profit for the period                                                  601.1                        396.2                         1,151.5                    
 Items that may be reclassified subsequently to profit or loss:                                                                    
 Exchange adjustments on foreign currency net investments               (316.0)                      (315.0)                       (221.2)                    
 (Loss)/gain on revaluation of available for sale investments           (2.1)                        46.1                          64.6                       
                                                                        (318.1)                      (268.9)                       (156.6)                    
 Items that will not be reclassified subsequently to profit or loss:                                                               
 Actuarial loss on defined benefit pension plans                        -                            -                             (86.6)                     
 Deferred tax on defined benefit pension plans                          -                            -                             62.1                       
                                                                        -                            -                             (24.5)                     
 Other comprehensive loss relating to the period                        (318.1)                      (268.9)                       (181.1)                    
 Total comprehensive income relating to the period                      283.0                        127.3                         970.4                      
                                                                                                                                                              
 Attributable to:                                                                                                                                             
 Equity holders of the parent                                           257.0                        104.6                         893.0                      
 Non-controlling interests                                              26.0                         22.7                          77.4                       
                                                                        283.0                        127.3                         970.4                      
 
 
Unaudited condensed consolidated interim cash flow statement for the six months ended 30 June 2015 
 
 £ million                                                                      Notes  Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Net cash (outflow)/inflow from operating activities                            10     (180.7)                        (17.3)                         1,703.7                      
 Investing activities                                                                                                                                                             
 Acquisitions and disposals                                                     10     (459.3)                        (219.7)                        (489.1)                      
 Purchase of property, plant and equipment                                             (73.1)                         (80.1)                         (177.9)                      
 Purchase of other intangible assets (including capitalised computer software)         (17.0)                         (15.3)                         (36.5)                       
 Proceeds on disposal of property, plant and equipment                                 11.2                           1.1                            5.9                          
 Net cash outflow from investing activities                                            (538.2)                        (314.0)                        (697.6)                      
 Financing activities                                                                                                                                                             
 Share option proceeds                                                                 5.4                            6.8                            25.0                         
 Cash consideration for non-controlling interests                               10     (7.9)                          (1.8)                          (5.6)                        
 Share repurchases and buybacks                                                 10     (405.4)                        (390.2)                        (510.8)                      
 Net increase/(decrease) in borrowings                                          10     141.1                          (33.8)                         465.2                        
 Financing and share issue costs                                                       (9.0)                          (0.2)                          (27.5)                       
 Equity dividends paid                                                                 -                              -                              (460.0)                      
 Dividends paid to non-controlling interests in subsidiary undertakings                (25.7)                         (21.7)                         (57.7)                       
 Net cash outflow from financing activities                                            (301.5)                        (440.9)                        (571.4)                      
 Net (decrease)/increase in cash and cash equivalents                                  (1,020.4)                      (772.2)                        434.7                        
 Translation differences                                                               (39.9)                         (86.3)                         (70.3)                       
 Cash and cash equivalents at beginning of period                                      2,247.6                        1,883.2                        1,883.2                      
 Cash and cash equivalents at end of period                                     10     1,187.3                        1,024.7                        2,247.6                      
                                                                                                                                                                                  
 Reconciliation of net cash flow to movement in net debt:                                                                                                                         
 Net (decrease)/increase in cash and cash equivalents                                  (1,020.4)                      (772.2)                        434.7                        
 Cash (inflow)/outflow from (increase)/decrease in debt financing                      (132.1)                        34.0                           (437.7)                      
 Other movements                                                                       (108.0)                        5.7                            23.8                         
 Translation differences                                                               153.2                          15.7                           (55.8)                       
 Movement of net debt in the period                                                    (1,107.3)                      (716.8)                        (35.0)                       
 Net debt at beginning of period                                                       (2,275.4)                      (2,240.4)                      (2,240.4)                    
 Net debt at end of period                                                      11     (3,382.7)                      (2,957.2)                      (2,275.4)                    
 
 
Unaudited condensed consolidated interim balance sheet as at 30 June 2015 
 
 £ million                                   Notes  30 June2015  30 June2014  31 December2014  
 Non-current assets                                                                            
 Intangible assets:                                                                            
 Goodwill                                    12     10,057.3     9,465.7      9,979.4          
 Other                                       13     1,714.2      1,662.6      1,668.9          
 Property, plant and equipment                      731.1        742.7        772.5            
 Interests in associates and joint ventures         694.3        755.0        759.9            
 Other investments                                  920.9        331.2        669.2            
 Deferred tax assets                                248.3        109.7        239.7            
 Trade and other receivables                 14     141.9        132.4        148.6            
                                                    14,508.0     13,199.3     14,238.2         
 Current assets                                                                                
 Inventory and work in progress                     321.7        324.9        327.3            
 Corporate income tax recoverable                   168.1        137.9        145.6            
 Trade and other receivables                 14     9,985.0      9,322.6      9,530.0          
 Cash and short-term deposits                       1,353.0      1,208.0      2,512.7          
                                                    11,827.8     10,993.4     12,515.6         
 Current liabilities                                                                           
 Trade and other payables                    15     (11,359.8)   (10,493.3)   (11,784.0)       
 Corporate income tax payable                       (38.3)       (55.7)       (158.6)          
 Bank overdrafts and loans                          (518.7)      (952.5)      (653.2)          
                                                    (11,916.8)   (11,501.5)   (12,595.8)       
 Net current liabilities                            (89.0)       (508.1)      (80.2)           
 Total assets less current liabilities              14,419.0     12,691.2     14,158.0         
                                                                                               
 Non-current liabilities                                                                       
 Bonds and bank loans                               (4,217.0)    (3,212.7)    (4,134.9)        
 Trade and other payables                    16     (707.5)      (511.3)      (624.9)          
 Corporate income tax payable                       (533.6)      (389.9)      (441.2)          
 Deferred tax liabilities                           (696.8)      (643.8)      (667.6)          
 Provisions for post-employment benefits            (283.3)      (238.9)      (296.2)          
 Provisions for liabilities and charges             (173.2)      (147.5)      (166.4)          
                                                    (6,611.4)    (5,144.1)    (6,331.2)        
 Net assets                                         7,807.6      7,547.1      7,826.8          
 Equity                                                                                        
 Called-up share capital                     17     132.7        135.0        132.6            
 Share premium account                              513.3        490.1        508.0            
 Shares to be issued                                0.1          0.4          0.3              
 Other reserves                                     (226.0)      (47.3)       36.2             
 Own shares                                         (572.2)      (535.9)      (283.7)          
 Retained earnings                                  7,619.6      7,204.2      7,106.7          
 Equity share owners' funds                         7,467.5      7,246.5      7,500.1          
 Non-controlling interests                          340.1        300.6        326.7            
 Total equity                                       7,807.6      7,547.1      7,826.8          
 
 
Unaudited condensed consolidated interim statement of changes in equity for the six months ended 30 June 2015 
 
 £ million                                                       Called-up  Share     Shares tobe issued  Other      Own shares  Retained   Total equity share owners' funds  Non-controlling interests  Total    
                                                                 share      premium                       reserves               earnings                                                                         
                                                                 capital    account                                                                                                                               
 Balance at 1 January 2015                                       132.6      508.0     0.3                 36.2       (283.7)     7,106.7    7,500.1                           326.7                      7,826.8  
 Ordinary shares issued                                          0.1        5.3       (0.2)               -          -           0.1        5.3                               -                          5.3      
 Treasury share additions                                        -          -         -                   -          (345.7)     -          (345.7)                           -                          (345.7)  
 Treasury share allocations                                      -          -         -                   -          3.1         (3.1)      -                                 -                          -        
 Net profit for the period                                       -          -         -                   -          -           566.2      566.2                             34.9                       601.1    
 Exchange adjustments on foreign currency net investments        -          -         -                   (307.1)    -           -          (307.1)                           (8.9)                      (316.0)  
 Loss on revaluation of available for sale investments           -          -         -                   (2.1)      -           -          (2.1)                             -                          (2.1)    
 Comprehensive (loss)/income                                     -          -         -                   (309.2)    -           566.2      257.0                             26.0                       283.0    
 Dividends paid                                                  -          -         -                   -          -           -          -                                 (25.7)                     (25.7)   
 Non-cash share-based incentive plans (including share options)  -          -         -                   -          -           48.5       48.5                              -                          48.5     
 Tax adjustment on share-based payments                          -          -         -                   -          -           21.8       21.8                              -                          21.8     
 Net movement in own shares held by ESOP Trusts                  -          -         -                   -          54.1        (113.8)    (59.7)                            -                          (59.7)   
 Recognition/remeasurement of financial instruments              -          -         -                   (33.0)     -           0.4        (32.6)                            -                          (32.6)   
 Share purchases - close period commitments                      -          -         -                   80.0       -           2.9        82.9                              -                          82.9     
 Acquisition of subsidiaries1                                    -          -         -                   -          -           (10.1)     (10.1)                            13.1                       3.0      
 Balance at 30 June 2015                                         132.7      513.3     0.1                 (226.0)    (572.2)     7,619.6    7,467.5                           340.1                      7,807.6  
 
 
1 Acquisition of subsidiaries represents movements in retained earnings and non-controlling interests arising from
increases in ownership of existing subsidiaries and recognition of non-controlling interests on new acquisitions. 
 
Unaudited condensed consolidated interim statement of changes in equity for the six months ended 30 June 2015 (continued) 
 
 £ million                                                       Called-up  Share     Shares tobe issued  Other      Own shares  Retained   Total equity share owners' funds  Non-controlling interests  Total    
                                                                 share      premium                       reserves               earnings                                                                         
                                                                 capital    account                                                                                                                               
 Balance at 1 January 2014                                       134.9      483.4     0.5                 317.3      (253.0)     6,903.7    7,586.8                           259.7                      7,846.5  
 Ordinary shares issued                                          0.1        6.7       (0.1)               -          -           0.1        6.8                               -                          6.8      
 Treasury share additions                                        -          -         -                   -          (316.2)     -          (316.2)                           -                          (316.2)  
 Treasury share allocations                                      -          -         -                   -          0.5         (0.5)      -                                 -                          -        
 Net profit for the period                                       -          -         -                   -          -           364.8      364.8                             31.4                       396.2    
 Exchange adjustments on foreign currency net investments        -          -         -                   (306.3)    -           -          (306.3)                           (8.7)                      (315.0)  
 Gain on revaluation of available for sale investments           -          -         -                   46.1       -           -          46.1                              -                          46.1     
 Comprehensive (loss)/ income                                    -          -         -                   (260.2)    -           364.8      104.6                             22.7                       127.3    
 Dividends paid                                                  -          -         -                   -          -           -          -                                 (21.7)                     (21.7)   
 Non-cash share-based incentive plans (including stock options)  -          -         -                   -          -           53.8       53.8                              -                          53.8     
 Tax adjustment on share-based payments                          -          -         -                   -          -           (6.1)      (6.1)                             -                          (6.1)    
 Net movement in own shares held by ESOP Trusts                  -          -         -                   -          32.8        (106.8)    (74.0)                            -                          (74.0)   
 Recognition/remeasurement of financial instruments              -          -         -                   (28.4)     -           (4.0)      (32.4)                            -                          (32.4)   
 Share purchases - close period commitments                      -          -         -                   (76.0)     -           -          (76.0)                            -                          (76.0)   
 Acquisition of subsidiaries1                                    -          -         -                   -          -           (0.8)      (0.8)                             39.9                       39.1     
 Balance at 30 June 2014                                         135.0      490.1     0.4                 (47.3)     (535.9)     7,204.2    7,246.5                           300.6                      7,547.1  
 Ordinary shares issued                                          0.3        17.9      (0.1)               -          -           0.1        18.2                              -                          18.2     
 Treasury share additions                                        -          -         -                   -          (96.3)      -          (96.3)                            -                          (96.3)   
 Treasury share allocations                                                 -         -                   -          0.1         (0.1)      -                                 -                          -        
 Treasury share cancellations                                    (2.7)      -         -                   2.7        332.5       (332.5)    -                                 -                          -        
 Net profit for the period                                       -          -         -                   -          -           712.4      712.4                             42.9                       755.3    
 Exchange adjustments on foreign currency net investments        -          -         -                   82.0       -           -          82.0                              11.8                       93.8     
 Gain on revaluation of available for sale investments           -          -         -                   18.5       -           -          18.5                              -                          18.5     
 Actuarial loss on defined benefit pension plans                 -          -         -                   -          -           (86.6)     (86.6)                            -                          (86.6)   
 Deferred tax on defined benefit pension plans                   -          -         -                   -          -           62.1       62.1                              -                          62.1     
 Comprehensive income                                            -          -         -                   100.5      -           687.9      788.4                             54.7                       843.1    
 Dividends paid                                                  -          -         -                   -          -           (460.0)    (460.0)                           (36.0)                     (496.0)  
 Non-cash share-based incentive plans (including stock options)  -          -         -                   -          -           48.4       48.4                              -                          48.4     
 Tax adjustment on share-based payments                          -          -         -                   -          -           5.5        5.5                               -                          5.5      
 Net movement in own shares held by ESOP Trusts                  -          -         -                   -          15.9        (40.2)     (24.3)                            -                          (24.3)   
 Recognition/remeasurement of financial instruments              -          -         -                   (15.7)     -           (0.1)      (15.8)                            -                          (15.8)   
 Share purchases - close period commitments                      -          -         -                   (4.0)      -           (3.9)      (7.9)                             -                          (7.9)    
 Acquisition of subsidiaries1                                    -          -         -                   -          -           (2.6)      (2.6)                             7.4                        4.8      
 Balance at 31 December 2014                                     132.6      508.0     0.3                 36.2       (283.7)     7,106.7    7,500.1                           326.7                      7,826.8  
 
 
  
 
1 Acquisition of subsidiaries represents movements in retained earnings and non-controlling interests arising from
increases in ownership of existing subsidiaries and recognition of non-controlling interests on new acquisitions. 
 
Notes to the unaudited condensed consolidated interim financial statements 
 
1.  Basis of accounting 
 
The unaudited condensed consolidated interim financial statements are prepared under the historical cost convention, except
for the revaluation of certain financial instruments as disclosed in our accounting policies. 
 
2.  Accounting policies 
 
The unaudited condensed consolidated interim financial statements comply with the recognition and measurement criteria of
International Financial Reporting Standards (IFRS) as adopted by the European Union and issued by the International
Accounting Standards Board (IASB), IAS 34 Interim Financial Reporting and with the accounting policies of the Group which
were set out on pages 181 to 188 of the 2014 Annual Report and Accounts. No changes have been made to the Group's
accounting policies in the period ended 30 June 2015. 
 
The current basis of accounting for the parent company (WPP plc) is UK GAAP, which the Financial Reporting Council has
announced is to change for reporting periods commencing on or after 1 January 2015. The Company has chosen FRS 101 Reduced
Disclosure Framework as its basis of accounting going forward, and that will be adopted for reporting from 2015. 
 
FRS 101 paragraph 5(a) requires the Company to give its share owners notice of the adoption of the new standard, and to
proceed with the proposal provided that a share owner or share owners holding in aggregate 5% or more of the Company's
issued shares do not object to the proposal, which they may do in writing to the Company at its registered office by no
later than 16 October 2015. The address of the registered office is Queensway House, Hilgrove Street, St Helier, Jersey,
JE1 1ES. 
 
Statutory Information and Independent Review 
 
The unaudited condensed consolidated interim financial statements for the six months to 30 June 2015 and 30 June 2014 do
not constitute statutory accounts. The financial information for the year ended 31 December 2014 does not constitute
statutory accounts. The statutory accounts for the year ended 31 December 2014 have been delivered to the Jersey Registrar
and received an unqualified auditors' report. The interim financial statements are unaudited but have been reviewed by the
auditors and their report is set out on page 45. 
 
The announcement of the interim results was approved by the board of directors on 26 August 2015. 
 
3.        Currency conversion 
 
The reporting currency of the Group is pound sterling and the unaudited condensed consolidated interim financial statements
have been prepared on this basis. The 2015 unaudited condensed consolidated interim income statement is prepared using,
among other currencies, average exchange rates of US$1.5239 to the pound (period ended 30 June 2014: US$1.6689; year ended
31 December 2014: US$1.6475) and E1.3659 to the pound (period ended 30 June 2014: E1.2176; year ended 31 December 2014:
E1.2410). The unaudited condensed consolidated interim balance sheet as at 30 June 2015 has been prepared using the
exchange rates on that day of US$1.5725 to the pound (30 June 2014: US$1.7102; 31 December 2014: US$1.5581) and E1.4100 to
the pound (30 June 2014: E1.2494; 31 December 2014: E1.2874). 
 
The basis for calculating the constant currency percentage changes, shown on the face of the unaudited condensed
consolidated interim income statement, is described in the glossary attached to this appendix. 
 
Notes to the unaudited condensed consolidated interim financial statements (continued) 
 
4.Operating costs and share of results of associates 
 
 £ million              Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Staff costs            3,303.2                        3,192.2                        6,440.5                      
 Establishment costs    358.8                          351.3                          711.3                        
 Other operating costs  589.8                          717.1                          1,405.7                      
 Total operating costs  4,251.8                        4,260.6                        8,557.5                      
 
 
Staff costs include: 
 
 £ million                      Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Wages and salaries             2,277.8                        2,198.5                        4,467.8                      
 Cash-based incentive plans     63.1                           59.2                           210.7                        
 Share-based incentive plans    48.5                           53.8                           102.2                        
 Social security costs          302.3                          296.8                          567.8                        
 Pension costs                  81.5                           76.2                           148.9                        
 Severance                      15.9                           27.5                           37.4                         
 Other staff costs              514.1                          480.2                          905.7                        
                                3,303.2                        3,192.2                        6,440.5                      
 Staff cost to net sales ratio  65.5%                          66.6%                          64.0%                        
 
 
Other operating costs include: 
 
 £ million                                                                         Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Amortisation and impairment of acquired intangible assets                         66.7                           74.0                           147.5                        
 Goodwill impairment                                                               -                              -                              16.9                         
 Gains on disposal of investments and subsidiaries                                 (91.9)                         (17.1)                         (186.3)                      
 Gains on remeasurement of equity interest on acquisition of controlling interest  (140.2)                        (5.9)                          (9.2)                        
 Investment write-downs                                                            -                              -                              7.3                          
 Restructuring costs                                                               21.2                           9.1                            127.6                        
 
 
Gains on remeasurement of equity interest on acquisition of controlling interest in 2015 primarily comprise gains in
relation to the acquisition of a majority stake in IBOPE in Latin America. 
 
Gains on disposal of investments and subsidiaries in 2015 include £43.6 million of gains arising on the sale of certain
Kantar internet measurement businesses to comScore Inc in consideration for newly issued equity in the buyer and £29.7
million of gains arising on the sale of the Group's minority stake in eRewards. 
 
Gains on disposal of investments and subsidiaries of £186.3 million in the year ended 31 December 2014 include £150.6
million of gains arising on the sale of the Xaxis for Publishers business to AppNexus Inc and the Kantar Media US
television measurement business to Rentrak Inc. In both cases, consideration received was in the form of equity issued by
the buyer. 
 
4.        Operating costs and share of results of associates (continued) 
 
In 2015, restructuring costs of £21.2 million (period ended 30 June 2014: £9.1 million) predominantly comprise costs
resulting from the project to transform and rationalise the Group's IT services and infrastructure. 
 
In the year ended 31 December 2014, restructuring costs of £127.6 million comprise £88.7 million of costs (including £67.4
million of severance costs) arising from a structural reassessment of certain of the Group's operations, primarily in the
mature markets of Western Europe; and £38.9 million of costs resulting from the project to transform and rationalise the
Group's IT services and infrastructure. 
 
Share of results of associates include: 
 
 £ million                                        Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Share of profit before interest and taxation     39.2                           44.7                           101.8                        
 Share of exceptional losses                      (8.4)                          (2.1)                          (7.6)                        
 Share of interest and non-controlling interests  (0.8)                          (0.8)                          (3.1)                        
 Share of taxation                                (14.0)                         (13.1)                         (29.2)                       
                                                  16.0                           28.7                           61.9                         
 
 
5.          Finance income, finance costs and revaluation of financial instruments 
 
Finance income includes: 
 
 £ million                                   Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Income from available for sale investments  10.2                           11.3                           26.0                         
 Interest income                             27.9                           31.7                           68.7                         
                                             38.1                           43.0                           94.7                         
 
 
Finance costs include: 
 
 £ million                                      Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Net interest expense on pension plans          3.8                            4.0                            8.0                          
 Interest on other long-term employee benefits  1.2                            0.9                            1.9                          
 Interest payable and similar charges           106.5                          128.5                          252.8                        
                                                111.5                          133.4                          262.7                        
 
 
Revaluation of financial instruments include: 
 
 £ million                                                    Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Movements in fair value of treasury instruments              (5.9)                          19.7                           31.3                         
 Movements in fair value of other derivatives                 15.9                           -                              15.0                         
 Revaluation of put options over non-controlling interests    (5.8)                          0.1                            (8.8)                        
 Revaluation of payments due to vendors (earnout agreements)  (26.0)                         1.9                            13.2                         
                                                              (21.8)                         21.7                           50.7                         
 
 
6.            Segmental analysis 
 
Reported contributions by operating sector were as follows: 
 
 £ million                                                               Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Revenue                                                                                                                                                            
 Advertising and Media Investment Management                             2,638.8                        2,390.6                        5,134.3                      
 Data Investment Management                                              1,173.8                        1,176.8                        2,429.3                      
 Public Relations & Public Affairs                                       458.7                          435.4                          891.9                        
 Branding & Identity, Healthcare and Specialist Communications           1,568.1                        1,465.9                        3,073.4                      
                                                                         5,839.4                        5,468.7                        11,528.9                     
 Net sales                                                                                                                                                          
 Advertising and Media Investment Management                             2,221.1                        2,117.9                        4,502.0                      
 Data Investment Management                                              856.7                          842.5                          1,748.9                      
 Public Relations & Public Affairs                                       450.3                          430.3                          880.4                        
 Branding & Identity, Healthcare and Specialist Communications  1,512.6  1,401.0                        2,933.5                        
                                                                         5,040.7                        4,791.7                        10,064.8                     
 Headline PBIT1                                                                                                                                                     
 Advertising and Media Investment Management                             330.4                          312.0                          836.2                        
 Data Investment Management                                              100.6                          88.1                           272.7                        
 Public Relations & Public Affairs                                       66.0                           64.7                           139.2                        
 Branding & Identity, Healthcare and Specialist Communications  172.1    157.2                          432.5                          
                                                                         669.1                          622.0                          1,680.6                      
 Net sales margin2                                                                                                                                                  
 Advertising and Media Investment Management                             14.9%                          14.7%                          18.6%                        
 Data Investment Management                                              11.7%                          10.5%                          15.6%                        
 Public Relations & Public Affairs                                       14.7%                          15.0%                          15.8%                        
 Branding & Identity, Healthcare and Specialist Communications  11.4%    11.2%                          14.7%                          
                                                                         13.3%                          13.0%                          16.7%                        
 Total assets                                                                                                                                                       
 Advertising and Media Investment Management                             12,363.6                       11,915.8                       12,250.5                     
 Data Investment Management                                              3,703.9                        3,337.0                        3,427.1                      
 Public Relations & Public Affairs                                       1,709.8                        1,654.9                        1,744.7                      
 Branding & Identity, Healthcare and Specialist Communications  6,789.1  5,829.4                        6,433.5                        
 Segment assets                                                          24,566.4                       22,737.1                       23,855.8                     
 Unallocated corporate assets3                                           1,769.4                        1,455.6                        2,898.0                      
                                                                         26,335.8                       24,192.7                       26,753.8                     
 
 
1 Headline PBIT is defined in note 19. 
 
2 Net sales margin is defined in note 19. 
 
3 Unallocated corporate assets are corporate income tax recoverable, deferred tax assets and cash and short term deposits. 
 
6.            Segmental analysis (continued) 
 
Reported contributions by geographical area were as follows: 
 
 £ million                                                                         Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Revenue                                                                                                                                                                      
 North America1                                                                    2,164.6                        1,878.1                        3,899.9                      
 United Kingdom                                                                    860.0                          783.6                          1,640.3                      
 Western Continental Europe                                                        1,143.2                        1,243.9                        2,568.8                      
 Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe    1,671.6                        1,563.1                        3,419.9                      
                                                                                   5,839.4                        5,468.7                        11,528.9                     
 Net sales                                                                                                                                                                    
 North America1                                                                    1,877.2                        1,677.7                        3,471.7                      
 United Kingdom                                                                    722.9                          665.2                          1,396.0                      
 Western Continental Europe                                                        964.8                          1,052.4                        2,142.6                      
 Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe    1,475.8                        1,396.4                        3,054.5                      
                                                                                   5,040.7                        4,791.7                        10,064.8                     
 Headline PBIT2                                                                                                                                                               
 North America1                                                                    307.5                          250.5                          621.8                        
 United Kingdom                                                                    92.0                           90.9                           221.2                        
 Western Continental Europe                                                        102.8                          97.8                           277.2                        
 Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe    166.8                          182.8                          560.4                        
                                                                                   669.1                          622.0                          1,680.6                      
 Net sales margin3                                                                                                                                                            
 North America1                                                                    16.4%                          14.9%                          17.9%                        
 United Kingdom                                                                    12.7%                          13.7%                          15.8%                        
 Western Continental Europe                                                        10.7%                          9.3%                           12.9%                        
 Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe    11.3%                          13.1%                          18.3%                        
                                                                                   13.3%                          13.0%                          16.7%                        
 
 
1 North America includes the US with revenue of £2,048.3 million (period ended 30 June 2014: £1,766.9 million; year ended
31 December 2014: £3,664.9 million), net sales of £1,773.5 million (period ended 30 June 2014: £1,573.1 million; year ended
31 December 2014: £3,254.2 million) and headline PBIT of £295.0 million (period ended 30 June 2014: £237.5 million; year
ended 31 December 2014: £588.2 million). 
 
2 Headline PBIT is defined in note 19. 
 
3 Net sales margin is defined in note 19. 
 
7.            Taxation 
 
The headline tax rate was 20.0% (30 June 2014: 20.0%; 31 December 2014: 20.0%). The tax rate on reported PBT was 15.3% (30
June 2014: 19.3%; 31 December 2014: 20.7%) largely because the tax charge on gains on remeasurement of equity interest on
acquisition of controlling interest and on gains on disposal of investments and subsidiaries was minimal. 
 
The tax charge comprises: 
 
 £ million                                                                                          Six months ended 30 June 2015  Six months ended 30 June 2014  Year ended 31 December 2014  
 Corporation tax                                                                                                                                                                               
 Current year                                                                                       119.3                          98.5                           373.5                        
 Prior years                                                                                        9.2                            5.5                            4.4                          
 Charge relating to gains on disposal of investments and subsidiaries                               0.8                            -                              21.4                         
 Credit relating to restructuring costs                                                             (6.4)                          -                              -                            
                                                                                                    122.9                          104.0                          399.3                        
 Deferred tax                                                                                                                                                                                  
 Current year                                                                                       (6.1)                          2.2                            (69.7)                       
 Net credit in relation to the amortisation of acquired intangible assets and other goodwill items  (6.6)                          (11.3)                         (23.2)                       
 Charge/(credit) relating to restructuring costs                                                    1.7                            -                              (14.1)                       
 Gains on disposal of investments and subsidiaries                                                  -                              -                              13.8                         
                                                                                                    (11.0)                         (9.1)                          (93.2)                       
 Prior years                                                                                        (3.3)                          -                              (5.7)                        
                                                                                                    (14.3)                         (9.1)                          (98.9)                       
 Tax charge                                                                                         108.6                          94.9                           300.4                        
 
 
The calculation of the headline tax rate is as follows: 
 
 £ million                                                                                          Six months ended 30 June 2015  Six months ended30 June2014  Year ended 31 December 2014  
 Headline PBT1                                                                                      595.7                          531.6                        1,512.6                      
 Tax charge                                                                                         108.6                          94.9                         300.4                        
 Tax credit relating to restructuring costs                                                         6.4                            -                            -                            
 Tax charge relating to gains on disposal of investments and subsidiaries                           (0.8)                          -                            (21.4)                       
 Deferred tax (charge)/credit relating to restructuring costs                                       (1.7)                          -                            14.1                         
 Deferred tax relating to gains on disposal of investments and subsidiaries                         -                              -                            (13.8)                       
 Net credit in relation to the amortisation of acquired intangible assets and other goodwill items  6.6                            11.3                         23.2                         
 Headline tax charge                                                                                119.1                          106.2                        302.5                        
 Headline tax rate                                                                                  20.0%                          20.0%                        20.0%                        
 
 
1 Headline PBT is defined in note 19. 
 
8.           Ordinary dividends 
 
The Board has recommended an interim dividend of 15.91p (2014: 11.62p) per ordinary share. This is expected to be paid on 9
November 2015 to share owners on the register at 9 October 2015. The Board recommended a final dividend of 26.58p per
ordinary share in respect of 2014.  This was paid on 6 July 2015. 
 
9.            Earnings per share 
 
Basic EPS 
 
The calculation of basic reported and headline EPS is as follows: 
 
                                                         Six months ended 30 June 2015  Six months ended 30 June 2014  +/(-)%  ConstantCurrency+/(-)%  Year ended 31 December 2014  
 Reported earnings1 (£ million)                          566.2                          364.8                                                          1,077.2                      
 Headline earnings (£ million) (note 19)                 441.7                          394.0                                                          1,135.8                      
 Average shares used in basic EPS calculation (million)  1,294.6                        1,318.7                                                        1,307.4                      
 Reported EPS                                            43.7p                          27.7p                          57.8    57.9                    82.4p                        
 Headline EPS                                            34.1p                          29.9p                          14.0    14.6                    86.9p                        
 
 
Diluted EPS 
 
The calculation of diluted reported and headline EPS is as follows: 
 
                                                   Six months ended 30 June 2015  Six months ended 30 June 2014  +/(-)%  ConstantCurrency+/(-)%  Year ended 31 December 2014  
 Diluted reported earnings (£ million)             566.2                          364.8                                                          1,077.2                      
 Diluted headline earnings (£ million)             441.7                          394.0                                                          1,135.8                      
 Shares used in diluted EPS calculation (million)  1,317.1                        1,349.2                                                        1,337.5                      
 Diluted reported EPS                              43.0p                          27.0p                          59.3    58.8                    80.5p                        
 Diluted headline EPS                              33.5p                          29.2p                          14.7    15.2                    84.9p                        
 
 
Diluted EPS has been calculated based on the reported and headline earnings amounts above. 
 
A reconciliation between the shares used in calculating basic and diluted EPS is 

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