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REG - YouGov PLC - Preliminary Results <Origin Href="QuoteRef">YOU.L</Origin> - Part 2

- Part 2: For the preceding part double click  ID:nRSL8871Ba 

relating to the recognition of a deferred
tax asset arising from available tax losses in Germany. 
 
Cash Flow 
 
The Group generated £10.4m (2014: £8.9m) in cash from operations (before
paying interest and tax) including a £1.2m (2014: £1.8m) net working capital
inflow, with the cash conversion rate remaining at of 120% of adjusted
operating profit. Expenditure on investing and financing activities reduced to
£6.2m (2014: £6.7m) of which £0.5m (2014: £1.0m) related to acquisitions,
including the payment of deferred consideration, and £5.8m (2014: £5.8m) to
capital expenditure. £1.1m (£2014: £1.0m) of the capital expenditure was spent
on purchasing tangible assets. £4.6m (2014: £4.7m) was spent on intangible
assets, of which £1.5m (2014: £1.7m) was for panel recruitment and £3.1m
(2014: £2.9m) on software development including £2.3m (2014: £2.3m) arising
from internally generated assets. 
 
Taxation 
 
The Group had a tax credit of £0.6m (2014: £0.3m charge) on a reported basis,
the current tax charge was £0.7m (2014: £0.5m) with a deferred tax credit of
£1.3m (2014: £0.2m). On an adjusted basis, the tax charge was £2.0m (2014:
£1.6m), which represents a tax rate of 22% on the adjusted profit before tax,
in line with the prior year. 
 
Balance Sheet 
 
Total shareholders' funds increased to £61.6m from £57.9m at 31 July 2014 and
total net assets increased to £61.6m compared to £58.0m at 31 July 2014. Net
cash balances increased by £2.8m to £10.0m. Net current assets increased to
£10.3m from £8.4m. Current assets increased by £3.5m to £33.3m, with debtor
days reducing to 56 days from 64 days. Current liabilities increased by £1.5m
to £23.0m, with creditor days decreasing to 38 days from 44 days at 31 July
2014. 
 
Panel Development 
 
As at 31 July 2015, the Group's online panel comprised a total of 3.7m
panellists, an increase of 22% from the total of 3.0m as at 31 July 2014.
There was substantial investment in panellist recruitment during the year both
to support development of the newer regional panels such as in France and in
particular Asia Pacific and to extend the coverage of more mature panels. All
the panels grew as a result and the panel sizes by region were: 
 
 Region        Panel Size at 31 July 2015  Panel Size at 31 July 2014  
 UK            752,277                     600,106                     
 Middle East   481,036                     388,546                     
 Germany       199,200                     170,775                     
 Nordic        179,589                     140,994                     
 USA           1,596,496                   1,526,001                   
 France        132,876                     108,723                     
 Asia Pacific  312,833                     61,862                      
 Total         3,654,307                   2,997,007                   
 
 
Corporate Development Activities 
 
As previously reported, the Group acquired 100% of Doughty Media 2 Limited
("DM2"), which owns 68% of CoEditor Limited, the company that developed the
Opigram service, in the year ended 31 July 2014. The purchase consideration
payable for DM2 included an element which was contingent upon certain
performance criteria being achieved over the two years ended 31 January 2015
and on Stephan Shakespeare and one other vendor (the Opigram manager)
remaining in YouGov's employment until 31 January 2015. These conditions were
satisfied and therefore the Board (excluding Stephan Shakespeare) approved on
23 March 2015 the issue and allotment to the vendors of a total of 1,810,226
new YouGov shares in accordance with the terms of the sale and purchase
agreement. 
 
On 9 February 2015, YouGov entered into an agreement with Portent.io Limited,
a start-up business specialising in research and predictive analysis for the
film industry under which YouGov has made an initial investment for a 10%
shareholding, increasing to a maximum of 35% if YouGov provides further
investment in specified tranches over the following year. Portent.io and
YouGov intend also to collaborate through the use of YouGov's opinion data in
the development of Portent's products. As at 31 July 2015, YouGov's
shareholding in Portent.io stood at 25%. 
 
Proposed Dividend 
 
The Board is recommending the payment of a final dividend of 1.0 pence per
share for the year ended 31 July 2015.  If shareholders approve this dividend
at the AGM, it will be paid on 14 December 2015 to all shareholders who were
on the Register of Members at close of business on 4 December 2015. 
 
Alan Newman 
 
Chief Financial Officer 
 
12 October 2015 
 
Publication of Non-Statutory Accounts 
 
The financial information relating to the year ended 31 July 2014 set out
below does not constitute the Group's statutory accounts for that year but has
been extracted from the statutory accounts, which received an unqualified
auditors' report and which have not yet been filed with the Registrar. 
 
YOUGOV PLC 
 
CONSOLIDATED INCOME STATEMENT 
 
For the year ended 31 July 2015 
 
                                                                                           Note  2015      2014£'000  
                                                                                                 £'000                
 Revenue                                                                                   1     76,110    67,375     
 Cost of sales                                                                                   (17,472)  (15,811)   
 Gross profit                                                                                    58,638    51,564     
 Operating expenses*                                                                             (50,068)  (44,175)   
 Adjusted operating profit before amortisation of intangible assets and exceptional items  1     8,570     7,389      
 Amortisation of intangibles                                                                     (4,633)   (3,965)    
 Exceptional items                                                                         2     (1,072)   (2,385)    
 Operating profit                                                                                2,865     1,039      
 Finance income                                                                                  422       171        
 Finance costs                                                                                   (643)     (463)      
 Share of post-tax profit/(loss) in joint ventures and associates                                42        (14)       
 Profit before taxation                                                                    1     2,686     733        
 Tax credit/(charge)                                                                       3     580       (316)      
 Profit after taxation                                                                     1     3,266     417        
 Attributable to:                                                                                                     
 - Owners of the parent                                                                          3,240     433        
 - Non-controlling interests                                                                     26        (16)       
                                                                                                 3,266     417        
 Earnings per share                                                                                                   
 Basic earnings per share attributable to owners of the parent                             5     3.2p      0.4p       
 Diluted earnings per share attributable to owners of the parent                           5     3.1p      0.4p       
                                                                                                                      
 
 
*Total Operating Expenses in 2015 are £55.773m, including amortisation of
intangible assets and the items detailed in Note 2 (£2014: £50.525m). 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
 
As at 31 July 2015 
 
                                                                  2015    2014     
                                                                  £'000   £'000    
 Profit for the year                                              3,266   417      
 Other comprehensive expense:                                                      
 Items that may be subsequently reclassified to profit or loss                     
 Currency translation differences                                 (262)   (4,774)  
 Other comprehensive expense for the year                         (262)   (4,774)  
 Total comprehensive gain/(expense) for the year                  3,004   (4,357)  
 Attributable to:                                                                  
 - Owners of the parent                                           2,982   (4,338)  
 - Non-controlling interests                                      22      (19)     
 Total comprehensive gain/(expense) for the year                  3,004   (4,357)  
                                                                                   
 
 
Items in the statement above are disclosed net of tax. 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF FINANCIAL POSITION 
 
For the year ended 31 July 2015 
 
 Assets                                        Note  31 July  31 July  
                                                     2015     2014     
                                                     £'000    £'000    
 Non-current assets                                                    
 Goodwill                                      7     35,793   36,329   
 Other intangible assets                       8     10,352   10,321   
 Property, plant and equipment                 9     2,973    2,489    
 Investments in joint ventures and associates        204      −        
 Deferred tax assets                                 4,404    3,120    
 Total non-current assets                            53,726   52,259   
 Current assets                                                        
 Trade and other receivables                   10    22,507   21,687   
 Current tax assets                                  805      757      
 Cash and cash equivalents                           10,017   7,429    
 Total current assets                                33,329   29,873   
 Total assets                                        87,055   82,132   
 Liabilities                                                           
 Current liabilities                                                   
 Trade and other payables                      11    19,042   17,530   
 Provisions for other liabilities and charges        3,665    3,127    
 Borrowings                                          -        184      
 Current tax liabilities                             276      341      
 Contingent consideration                      12    -        298      
 Total current liabilities                           22,983   21,480   
 Net current assets                                  10,346   8,393    
 Non-current liabilities                                               
 Trade and other payables                            3        23       
 Provisions for other liabilities and charges        685      684      
 Contingent consideration                      12    36       169      
 Deferred tax liabilities                            1,725    1,824    
 Total non-current liabilities                       2,449    2,700    
 Total liabilities                                   25,432   24,180   
 Net assets                                          61,623   57,952   
 Equity                                                                
 Issued share capital                                206      199      
 Share premium                                       31,051   31,014   
 Merger reserve                                      9,239    9,239    
 Foreign exchange reserve                            5,464    5,722    
 Retained earnings                                   15,635   11,755   
 Total shareholders' funds                           61,595   57,929   
 Non-controlling interests in equity                 28       23       
 Total equity                                        61,623   57,952   
 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
 
For the year ended 31 July 2015 
 
                                                               Attributable to equity holders of the Company                                 
                                                               Share                                          Share premium  Merger reserve  Foreign            Retained earnings  Total    Non-controlling interest in equity  Total equity  
                                                               capital                                        £'000           £'000          exchange reserve   £'000              £'000    £'000                               £'000         
                                                               £'000                                                                         £'000                                                                                            
 Balance at 31 July 2013                                       195                                            30,961         9,239           10,493             10,195             61,083   31                                  61,114        
 Changes in equity for 2014                                                                                                                                                                                                                   
 Exchange differences on translating foreign operations        −                                              −              −               (4,771)            −                  (4,771)  (3)                                 (4,774)       
 Net loss recognised directly                                  −                                              −              −               (4,771)            −                  (4,771)  (3)                                 (4,774)       
 in equity                                                                                                                                                                                                                                    
 Profit/(Loss) for the year                                    −                                              −              −               −                  433                433      (16)                                417           
 Total comprehensive (expense)/gain                            −                                              −              −               (4,771)            433                (4,338)  (19)                                (4,357)       
 for the year                                                                                                                                                                                                                                 
 Issue of shares                                               4                                              53             −               −                  −                  57       −                                   57            
 Purchase of subsidiary with a minority interest               −                                              −              −               −                  −                  −        11                                  11            
 Dividends paid                                                −                                              −              −               −                  (586)              (586)    (35)                                (621)         
 Purchase of non-controlling interest in subsidiary            −                                              −              −               −                  (35)               (35)     35                                  −             
 Consideration for purchase of subsidiary                      −                                              −              −               −                  700                700      −                                   700           
 Share-based payments                                          −                                              −              −               −                  1,048              1,048    −                                   1,048         
 Total transactions with owners recognised directly in equity  4                                              53             −               −                  1,127              1,184    11                                  1,195         
 Balance at 31 July 2014                                       199                                            31,014         9,239           5,722              11,755             57,929   23                                  57,952        
 Changes in equity for 2015                                                                                                                                                                                                                   
 Exchange differences on translating foreign operations        -                                              -              -               (258)              -                  (258)    (4)                                 (262)         
 Net loss recognised directly                                  -                                              -              -               (258)              -                  (258)    (4)                                 (262)         
 in equity                                                                                                                                                                                                                                    
 Profit for the year                                           -                                              -              -               -                  3,240              3,240    26                                  3,266         
 Total comprehensive gain/(expense) for the year               -                                              -              -               (258)              3,240              2,982    22                                  3,004         
 Issue of shares                                               3                                              37             -               -                  --                 40       -                                   40            
 Dividends paid                                                -                                              -              -               -                  (804)              (804)    (17)                                (821)         
 Consideration for purchase of subsidiary                      4                                              -              -               -                  500                504      -                                   504           
 Share-based payments                                          -                                              -              -               -                  669                669      -                                   669           
 Tax in relation to share based payments                       -                                              -              -               -                  275                275      -                                   275           
 Total transactions with owners recognised directly in equity  7                                              37             -               -                  640                684      (17)                                667           
 Balance at 31 July 2015                                       206                                            31,051         9,239           5,464              15,635             61,595   28                                  61,623        
                                                                                                                                                                                                                                              
 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF CASHFLOWS 
 
For the year ended 31 July 2015 
 
                                                                                Note  2015     2014     
                                                                                      £'000    £'000    
 Cash flows from operating activities                                                                   
 Profit before taxation                                                               2,686    733      
 Adjustments for:                                                                                       
 Finance income                                                                       (422)    (171)    
 Finance costs                                                                        643      463      
 Share of post-tax (profit)/loss in joint ventures and associates                     (42)     14       
 Amortisation of intangibles                                                          4,765    4,120    
 Depreciation                                                                         703      631      
 Loss on disposal of property, plant and equipment and other intangible assets        49       −        
 Share based payments                                                                 669      547      
 Other non-cash profit items                                                          94       787      
 Increase in trade and other receivables                                              (360)    (1,088)  
 Increase in trade and other payables                                                 1,009    2,411    
 Increase in provisions                                                               518      445      
 Cash generated from operations                                                       10,312   8,892    
 Interest paid                                                                        (14)     (4)      
 Income taxes paid                                                                    (730)    (287)    
 Net cash generated from operating activities                                         9,568    8,601    
 Cash flow from investing activities                                                                    
 Purchase of subsidiary (net of cash acquired)                                  6     -        (643)    
 Acquisition of non-controlling interest in associates                                (140)    (28)     
 Settlement of contingent considerations                                        12    (330)    (332)    
 Purchase of property, plant and equipment                                      9     (1,123)  (1,048)  
 Purchase of intangible assets                                                  8     (4,631)  (4,723)  
 Proceeds from sale of plant, property and equipment                                  -        12       
 Interest received                                                                    2        1        
 Dividends received from associates                                                   48       55       
 Net cash used in investing activities                                                (6,174)  (6,706)  
 Cash flows from financing activities                                                                   
 Proceeds from the issue of share capital                                             40       57       
 Repayment of borrowings                                                              (28)     (32)     
 Dividends paid to shareholders                                                       (804)    (586)    
 Dividends paid to non-controlling interests                                          (17)     (35)     
 Net cash used in financing activities                                                (809)    (596)    
 Net increase in cash and cash equivalents                                            2,585    1,299    
 Cash and cash equivalents at beginning of year                                       7,245    6,656    
 Exchange gain/(loss) on cash and cash equivalents                                    187      (710)    
 Cash and cash equivalents at end of year                                             10,017   7,245    
                                                                                                        
 
 
YOUGOV PLC 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
 
For the year ended 31 July 2015 
 
Nature of operations 
 
YouGov plc and subsidiaries' ("the Group") principal activity is the provision
of market research. 
 
YouGov plc is the Group's ultimate parent company. It is incorporated and
domiciled in Great Britain. The address of YouGov plc's registered office is
50 Featherstone Street, London EC1Y 8RT United Kingdom. YouGov plc's shares
are listed on the Alternative Investment Market of the London Stock Exchange. 
 
YouGov plc's annual consolidated financial statements are presented in UK
Sterling, which is also the functional currency of the parent company. 
 
Basis of preparation 
 
The following financial information does not amount to full financial
statements within the meaning of Section 434 of Companies Act 2006. The
financial information has been extracted from the Group's Annual Report and
Financial Statements for the year ended 31 July 2015 on which an unqualified
report has been made by the Company's auditors. 
 
The consolidated financial statements of YouGov plc are have been prepared
under the historical cost convention modified for fair values under
International Financial Reporting Standards as adopted by the European Union
(IFRS). These consolidated financial statements have been prepared in
accordance with IFRS, IFRS Interpretations Committee (IFRS IC) and the
Companies Act 2006 applicable to companies reporting under IFRS. 
 
Financial statements for the year ended 31 July 2014 have been delivered to
the Registrar of Companies; the report of the auditors on those accounts was
unqualified and did not contain a statement under Section 498 of the Companies
Act 2006. The 2015 statutory accounts will be delivered in due course. 
 
Copies of the Annual Report and Financial Statements will be posted to
shareholders shortly and will be available from the Company's registered
office at 50 Featherstone Street, London, EC1Y 8RT. 
 
1.   Segmental analysis 
 
During the year ended 31 July 2014 the Board of Directors (which is the "chief
operating decision maker") primarily reviewed information based on geographic
lines but also reviewed information based on product lines. For the year
ending 31 July 2015 the Board primarily reviews information based on product
lines, Custom Research, Data Products and Data Services, with supplemental
geographical information. As a result product lines now form the basis for the
segmental analysis with supplemental geographical information. 
 
 2015                                                                                    Custom Research£'000  Data Products£'000  Data Services£'000  Unallocated£'000  Group£'000  
 Revenue                                                                                 49,901                11,908              14,301              -                 76,110      
 Cost of sales                                                                           (13,181)              (2,083)             (2,208)             -                 (17,472)    
 Gross profit                                                                            36,720                9,825               12,093              -                 58,638      
 Operating expenses                                                                      (30,300)              (7,563)             (7,575)             (4,630)           (50,068)    
 Operating profit/(loss) before amortisation of intangible assets and exceptional items  6,420                 2,262               4,518               (4,630)           8,570       
 Amortisation of intangible assets                                                                                                                                       (4,633)     
 Exceptional items                                                                                                                                                       (1,072)     
 Operating profit                                                                                                                                                        2,865       
 Finance income                                                                                                                                                          423         
 Finance costs                                                                                                                                                           (643)       
 Share of post-tax profit in joint ventures and associates                                                                                                               41          
 Profit before taxation                                                                                                                                                  2,686       
 Taxation                                                                                                                                                                580         
 Profit after taxation                                                                                                                                                   3,266       
 Other segment information                                                                                                                                                           
 Depreciation                                                                            427                   83                  100                 93                703         
                                                                                                                                                                                     
 2014                                                                                    Custom Research£'000  Data Products£'000  Data Services£'000  Unallocated£'000  Group£'000  
 Revenue                                                                                 45,847                9,447               12,081              -                 67,375      
 Cost of sales                                                                           (11,310)              (2,340)             (1,981)             -                 (15,811)    
 Gross profit                                                                            34,357                7,107               10,100              -                 51,564      
 Operating expenses                                                                      (29,178)              (5,289)             (6,125)             (3,583)           (44,175)    
 Operating profit/(loss) before amortisation of intangible assets and exceptional items  5,179                 1,818               3,975               (3,583)           7,389       
 Amortisation of intangible assets                                                                                                                                       (3,965)     
 Exceptional items                                                                                                                                                       (2,385)     
 Operating profit                                                                                                                                                        1,039       
 Finance income                                                                                                                                                          171         
 Finance costs                                                                                                                                                           (463)       
 Share of post-tax-loss in joint ventures and associates                                                                                                                 (14)        
 Profit before taxation                                                                                                                                                  733         
 Taxation                                                                                                                                                                (316)       
 Profit after taxation                                                                                                                                                   417         
 Other segment information                                                                                                                                                           
 Depreciation                                                                            370                   68                  68                  145               631         
 
 
Supplementary information by geography 
 
                                           2015          2014                                    
                                           Revenue£'000  Adjusted* operating profit/(loss)£'000  Revenue£'000  Adjusted* operating profit/(loss)£'000  
 UK                                        22,857        5,582                                   19,359        5,007                                   
 USA                                       25,867        4,647                                   21,858        3,012                                   
 Germany                                   8,904         887                                     8,945         503                                     
 Nordic                                    7,476         1,001                                   7,985         823                                     
 Middle East                               10,718        1,520                                   10,126        2,246                                   
 France                                    1,158         145                                     756           (121)                                   
 Asia Pacific                              1,419         (397)                                   169           (268)                                   
 Intra-group revenues / unallocated costs  (2,289)       (4,815)                                 (1,823)       (3,813)                                 
 Group                                     76,110        8,570                                   67,375        7,389                                   
 
 
*Operating profit/(loss) before amortisation of intangible assets and
exceptional items. 
 
Revenue by destination 
 
 2015                 UK      Middle  Germany  Nordic  USA     France  Asia Pacific£'000  Consolidation     Group   
                      £'000   East    £'000    £'000   £'000   £'000                      and unallocated   £'000   
                              £'000                                                       £'000                     
 External sales       21,669  9,327   8,493    7,373   26,627  1,361   1,260              -                 76,110  
 Inter-segment sales  1,546   160     365      434     1,285   75      79                 (3,944)           -       
 Total revenue        23,215  9,487   8,858    7,807   27,912  1,436   1,339              (3,944)           76,110  
                                                                                                                    
 2014                                                                                                               
 External sales       18,507  8,770   8,647    7,822   22,634  727     268                -                 67,375  
 Inter-segment sales  1,071   131     334      247     1,302   41      1                  (3,127)           −       
 Total revenue        19,578  8,901   8,981    8,069   23,936  768     269                (3,127)           67,375  
 
 
2          EXCEPTIONAL ITEMS 
 
                                                                   2015    2014    
                                                                   £'000   £'000   
 Restructuring costs                                               650     1,192   
 Acquisition related costs                                         431     1,226   
 Change in accounting estimation - contingent consideration        (9)     92      
 Cost of establishing new entities                                 -       44      
 Gain on re-measurement of associates on acquisition of control    -       (169)   
                                                                   1,072   2,385   
                                                                                   
 
 
Restructuring costs in the year are the cost of reorganising the management
structure of the US £294,000, Middle East £127,000, UK £116.000, German
£67,000 and Nordic £46,000 businesses. These reorganisations have now been
completed.  Restructuring costs in the prior year were the cost of
reorganising the management structure of the Nordic £498,000, US £302,000,
German £284,000 and UK £108,000 businesses. 
 
Acquisition related costs in the year comprise: 
 
·      £501,000 of contingent consideration that is deemed under IFRS to be
staff compensation cost in relation to the acquisition of Doughty Media 2. 
 
·      A net credit of £70,000  in relation to the acquisition of Decision
Fuel (now trading as YouGov Asia Pacific) including a £124,000 reduction in
contingent deemed staff costs, £41,000 of transaction costs and a £13,000
reduction in the fair value of acquired net assets. 
 
Acquisition related costs in the prior year comprise: 
 
·      £729,000 in relation to the acquisition of Doughty Media 2 including
£699,000 in respect of contingent consideration that is deemed under IFRS to
be staff compensation costs and £30,000 of transaction costs. 
 
·      £524,000 in relation to the acquisition of Decision Fuel including
£286,000 of transaction costs, £163,000 of deemed staff costs and £75,000 of
loyalty bonuses. 
 
·      A credit of £27,000 in respect of prior year acquisition fees. 
 
The change in estimated contingent consideration in the year is in respect of
the Decision Fuel acquisition. The change in the prior year was in respect of
the Definitive Insights acquisition. 
 
The cost of establishing new entities in the prior year relates to the
professional and regulatory fees incurred in establishing new operations in
Kurdistan, Egypt, Saudi Arabia and Indonesia. 
 
In the prior year, the Group acquired an additional 27% equity interest in
CoEditor Ltd, this additional equity interest resulted in YouGov Plc acquiring
control of CoEditor. Under International Financial Reporting Standard 3,
'Business Combinations' ('IFRS 3'), the interest previously held by the Group
was re-measured to its fair value at the acquisition date. This resulted in a
gain of £169,000 arising on the revaluation of our existing interest which was
included in exceptional items in the income statement. 
 
IFRS 3 requires that the interest should be treated on the same basis as would
be required if the acquirer had disposed directly of the previously held
interest and then required at fair value. Prior to the acquisition, the
interest in CoEditor was proportionally consolidated as disclosed in the 31
July 2013 accounting policies note. 
 
3          TAX CHARGE 
 
The taxation charge represents: 
 
                                                      2015     2014    
                                                      £'000    £'000   
 Current tax on profits for the year                  714      458     
 Adjustments in respect of prior years                (44)     57      
 Total current tax charge                             670      515     
 Deferred tax:                                                         
 Origination and reversal of temporary differences    84       (91)    
 Adjustments in respect of prior years                (1,350)  (117)   
 Impact of changes in tax rates                       16       9       
 Total deferred tax credit                            (1,250)  (199)   
 Total income statement tax (credit)/charge           (580)    316     
                                                                         
                                                                               
 
 
The tax assessed for the year is lower (2014: higher) than the standard rate
of corporation tax in the UK. 
 
The differences are explained below: 
 
                                                                          2015     2014    
                                                                          £'000    £'000   
 Profit before taxation                                                   2,686    733     
                                                                                           
 Tax charge calculated at Group's standard rate of 20.67% (2014: 22.33%)  555      164     
 Variance in overseas tax rates                                           331      (37)    
 Impact of changes in tax rates                                           16       9       
 Gains not subject to tax                                                 (79)     −       
 Expenses not deductible for tax purposes                                 46       225     
 Tax losses for which no deferred income tax asset was recognised         (86)     12      
 Adjustments in respect of prior years                                    (1,394)  (60)    
 Asset based and non-income related taxes                                 40       -       
 Associates results reported net of tax                                   (9)      3       
 Total income statement tax charge for the year                           (580)    316     
                                                                                           
 
 
On 2 July 2013, the UK corporation tax rate was reduced from 23% to 21% from 1
April 2014 and 20% from 1 April 2015. This change has been substantively
enacted at the balance sheet date and, therefore, is included in these
financial statements. Further changes to the UK corporation tax rates were
announced in the Chancellor's Budget on 8 July 2015. These include reductions
to the main rate to 19% from 1 April 2017 and to 18% from 1 April 2020. As
these changes had not been substantively enacted at the balance sheet date
their effects are not included in these financial statements. 
 
Adjustments in respect of prior periods in the year includes the recognition
of £1,206,000 of tax losses incurred in prior years in Germany 
 
4              DIVIDEND 
 
On 15 December 2014, a final dividend in respect of the year ended 31 July
2014 of £804,000 (0.8p per share) (2013: £586,000 (0.6p per share) was paid to
shareholders. A dividend in respect of the year ended 31 July 2015 of 1.0p per
share, amounting to a total dividend of £1,029,000 is to be proposed at the
Annual General Meeting on 10 December 2015. These financial statements do not
reflect this proposed dividend payable 
 
5          EARNINGS PER SHARE 
 
The calculation of the basic earnings per share is based on the earnings
attributable to ordinary shareholders divided by the weighted average number
of shares in issue during the year. Shares held in employee share trusts are
treated as cancelled for the purposes of this calculation. 
 
The calculation of diluted earnings per share is based on the basic earnings
per share, adjusted to allow for the issue of shares and the post-tax effect
of dividends and/or interest, on the assumed conversion of all dilutive
options and other dilutive potential Ordinary Shares. 
 
The adjusted earnings per share has been calculated to reflect the underlying
profitability of the business by excluding the amortisation of intangible
assets, share-based payments, imputed interest, impairment charges,
exceptional items and any related tax effects. 
 
                                                                               2015     2014     
                                                                               £'000    £'000    
 Profit after taxation attributable to equity holders of the parent company    3,240    433      
 Add: amortisation of intangible assets                                        4,633    3,965    
 Add: share-based payments                                                     669      547      
 Add: imputed interest                                                         32       32       
 Add: exceptional costs                                                        1,072    2,385    
 Tax effect of the above adjustments and adjusting tax items                   (2,595)  (1,335)  
 Adjusted profit after taxation                                                7,051    6,027    
                                                                                                 
 
 
Reconciliations of the earnings and weighted average number of shares used in
the calculations are set out below. 
 
                                                                       2015     2014     
 Number of shares                                                                        
 Weighted average number of shares during the period: ('000 shares)                      
 - Basic                                                               100,998  98,044   
 - Dilutive effect of share options                                    4,051    5,434    
 - Diluted                                                             105,049  103,478  
 The adjustments have the following effect:                                              
 Basic earnings per share                                              3.2p     0.4p     
 Amortisation of intangible assets                                     4.6p     4.1p     
 Share-based payments                                                  0.7p     0.6p     
 Imputed interest                                                      0.0p     0.0p     
 Exceptional costs and impairments                                     1.1p     2.4p     
 Tax effect of the above adjustments and adjusting tax items           (2.6p)   (1.4p)   
 Adjusted earnings per share                                           7.0p     6.1p     
 Diluted earnings per share                                            3.1p     0.4p     
 Amortisation of intangible assets                                     4.4p     3.9p     
 Share-based payments                                                  0.7p     0.5p     
 Imputed interest                                                      0.0p     0.0p     
 Exceptional costs and impairment                                      1.0p     2.3p     
 Tax effect of the above adjustments and adjusting tax items           (2.5p)   (1.3p)   
 Adjusted diluted earnings per share                                   6.7p     5.8p     
                                                                                         
 
 
6          BUSINESS COMBINATIONS AND DISPOSALS 
 
In the previous financial year the following business combinations occurred: 
 
a) Doughty Media 2 Limited ("DM2") 
 
YouGov acquired 100% of Doughty Media 2 Limited ("DM2") which owned 68% of
CoEditor Limited ("CoEditor"), the company which developed the Opigram service
and in which YouGov already owned a 30% shareholding. This acquisition was
made in two stages: 40% was acquired in September 2013 and the remaining 60%
in December 2013. 
 
Acquisition of 40% shareholding in DM2 
 
On 6 September 2013, YouGov plc purchased a 40% shareholding in DM2 from
Freddie Sayers, an Executive Director of CoEditor, for a maximum purchase
price of £497,000, £37,000 of this was paid in cash on completion. The
remaining balance of £460,000 which had been contingent on Freddie Sayers'
continuing employment (of which £348,000 was also contingent on the
achievement of certain performance criteria) was paid in YouGov shares in
March 2015. All of the contingent consideration was contingent upon continuing
employment and therefore was treated as staff compensation under IFRS with a
charge of £165,000 being recognised in the current financial year. 
 
DM2 has a 68% shareholding in CoEditor and following this purchase, YouGov's
effective interest in CoEditor increased to 57% which constituted control. 
 
Acquisition of 60% shareholding in DM2 
 
On 20 December 2013, YouGov plc purchased the remaining 60% shareholding in
DM2 from Stephan Shakespeare, an Executive Director of YouGov plc on the same
terms and conditions agreed for the prior purchase of the 40% shareholding.
The maximum purchase price of £744,000 was contingent on Stephan Shakespeare's
continuing employment, of which £521,000 was also contingent on the
achievement of certain performance criteria, was paid in YouGov shares in
March 2015. 
 
As a result of this transaction YouGov's effective interest in CoEditor
increased to 97%. 
 
All of the contingent consideration was contingent upon continuing employment
and therefore was treated as staff compensation under IFRS with a charge of
£336,000 being recognised in the current financial year. 
 
b) Acquisition of Decision Fuel ("DF") 
 
On 9 January 2014, YouGov plc purchased a 100% shareholding in Decision Fuel
("DF"), an Asian based research and technology company with offices in Hong
Kong, Shanghai and Singapore. The basic purchase consideration payable is the
sum of six times the EBITDA of DF in the year ending 31 July 2016 and two
times EBITDA (capped at 1.5 times 2016 EBITDA) in the year ending 31 July 2017
less any working capital funding provided by YouGov to DF prior to the end of
the performance period. An initial payment of $1,000,000 (£608,000) was paid
upon completion and the balance will be paid in two instalments in December
2017 and December 2018.  Approximately 95% of this contingent consideration is
contingent upon continuing employment and therefore is being treated as staff
compensation under IFRS. 
 
The payments due in 2017 and 2018 are now estimated to total $0.2m (£0.1m)
compared to $1.5m (£0.9m) at 31 July 2014 resulting in a reduction of £9,000
in the amount treated as consideration and £124,000 in the cumulative staff
compensation charge both of these reductions being recognised as exceptional
credits in the current year. 
 
Professional fees of £12,000 and loyalty bonuses of £29,000 were incurred
during the year ended 31 July 2014 relating to the acquisition and in
accordance with IFRS3 (revised) these costs were expensed in that period. 
 
7          GOODWILL 
 
                                          Middle  USA      Nordic  Germany  CoEditor£'000  Asia Pacific£'000  Total      
                                          East    £'000    £'000   £'000                                      £'000      
                                          £'000                                                                          
 Carrying amount at 1 August 2013         1,449   17,337   8,682   11,332   -              -                  38,800     
 Additions through business combinations  -       -        -       -        569            657                1,226      
 Exchange differences                     (143)   (1,713)  (792)   (1,031)  -              (18)               (3,697)    
 Carrying amount at 31 July 2014          1,306   15,624   7,890   10,301   569            639                36,329     
 Exchange differences                     110     1,321    (878)   (1,142)  -              53                 (536)      
 Carrying amount at 31 July 2015          1,416   16,945   7,012   9,159    569            692                35,793     
 At 31 July 2015                                                                                                         
 Cost                                     1,416   16,945   7,012   9,722    569            692                36,356     
 Accumulated impairment                   -       -        -       (563)    -              -                  (563)      
 Net book amount                          1,416   16,945   7,012   9,159    569            692                35,793     
                                                                                                                       
                                                                                                                                   
 
 
In accordance with the Group's accounting policy, the carrying values of
goodwill and other intangible assets are reviewed annually for impairment. The
cash-generating units (CGUs) are consistent with those segments shown in Note
1. The 2015 impairment review was undertaken as at 31 July 2015. The
recoverable amounts of all CGUs have been determined based on value in use
calculations. This review assessed whether the carrying value of goodwill was
supported by the net present value of future cash flows derived from assets
using a projection period of five years for each CGU based on approved budget
numbers. 
 
Annual growth rates of 2.25% have been assumed in perpetuity beyond year four.
The pre-tax weighted average costs of capital used to discount the future cash
flows to their present values are Middle East 10% (2014: 10%), USA 17% (2014:
17%), Nordic 13% (2014: 13%), Germany 15% (2014: 15%) and Asia Pacific 12%
(2014: 12%). The compound average revenue growth rates assumed for each CGU
were Middle East 6%, USA 14%, Nordic 5%, Germany 9% and Asia Pacific 50%. 
 
Management has considered reasonable possible changes in key assumptions and
performed sensitivity analyses under these scenarios. This analysis shows that
sufficient headroom exists and would not give rise to any impairment. 
 
8          OTHER INTANGIBLE ASSETS 
 
                           Consumer  Software and software development  Customer    Patents and trademarks  Order     Product development  Total     
                           panel     £'000                              contracts   £'000                   backlog   costs                £'000     
                           £'000                                        and lists                           £'000     £'000                          
                                                                        £'000                                                                        
 At 1 August 2013                                                                                                                                    
 Cost                      10,142    10,983                             4,963       3,197                   232       900                  30,417    
 Accumulated amortisation  (9,255)   (7,215)                            (2,022)     (2,013)                 (232)     (470)                (21,207)  
 Net book amount           887       3,768                              2,941       1,184                   −         430                  9,210     
 Year ended 31 July 2014                                                                                                                             
 Opening net book amount   887       3,768                              2,941       1,184                   −         430                  9,210     
 Additions:                                                                                                                                          
 Business combinations     −         1,014                              −           −                       −         −                    1,014     
 Separately acquired       1,743     540                                −           2                       −         116                  2,401     
 Internally developed      −         2,315                              −           −                       −         7                    2,322     
 Amortisation charge:                                                                                                                                
 Business combinations     −         (169)                              (464)       (324)                   −         −                    (957)     
 Separately acquired       (706)     (696)                              −           −                       −         (172)                (1,574)   
 Internally developed      −         (1,573)                            −           −                       −         (16)                 (1,589)   
 Exchange differences      (85)      (46)                               (271)       (87)                    −         (17)                 (506)     
 Closing net book amount   1,839     5,153                              2,206       775                     −         348                  10,321    
 At 31 July 2014                                                                                                                                     
 Cost                      10,917    14,106                             4,485       2,907                   210       969                  33,594    
 Accumulated amortisation  (9,078)   (8,953)                            (2,279)     (2,132)                 (210)     (621)                (23,273)  
 Net book amount           1,839     5,153                              2,206       775                     −         348                  10,321    
 Year ended 31 July 2015                                                                                                                             
 Opening net book amount   1,839     5,153                              2,206       775                     -         348                  10,321    
 Additions:                                                                                                                                          
 Separately acquired       1,455     762                                -           38                      -         41                   2,296     
 Internally developed      -         2,335                              -           -                       -         -                    2,335     
 Amortisation charge:                                                                                                                                
 Business combinations     -         (206)                              (465)       (317)                   -         -                    (988)     
 Separately acquired       (1,102)   (683)                       

- More to follow, for following part double click  ID:nRSL8871Bc

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