Taiwan's Foxtron launches Bria EV model, eyes overseas markets (updated)

Yulon Motor Co

25/12/2025 03:45

Adds context in paragraphs 2-7

By Wen-Yee Lee and Eduardo Baptista

TAIPEI, Dec 25 (Reuters) - Taiwan's Foxtron Vehicle Technologies 2258.TW, a joint venture between Foxconn 2317.TW and Yulon Motor 2201.TW, launched an electric vehicle model called Bria on Thursday.

Versions of the model will initially be sold at three prices, ranging from around $28,600 to $36,540, Foxtron said, adding that Bria is the first EV model to be made in Taiwan for export globally.

Last week, Foxtron said it would acquire Yulon Motor's Luxgen passenger-car brand for T$787.6 million ($24.95 million), and that it would launch its Model B EV in Taiwan under the Bria brand.

Under the deal, Foxtron acquires 100% of Luxgen, including its five sales subsidiaries, sales outlets and employees, Foxtron said in a statement.

Following the transaction, Foxtron will take operational control, aiming to build a more comprehensive EV value chain in Taiwan, spanning product development, sales and after-sales services.

Foxconn, the world's largest contract manufacturer for iPhones, owns 45.6% of Foxtron and Taiwanese automaker Yulon owns 43.8%.

Foxtron operates a contract design and manufacturing services business model, under which it makes EVs for car brands.

 (Reporting by Wen-Yee Lee in Taipei and Eduardo Baptista in Beijing; Editing by William Mallard)

 ((Eduardo.Baptista@thomsonreuters.com;))