Where next for the William Hill share price?

The William Hill (LON:WMH) share price has risen by 13.2% over the past month and it’s currently trading at 163.65p. For investors considering whether to buy, hold or sell the stock, the question now is whether this price run will continue.

According to the company’s analysts, there are certainly reasons to think it will continue to perform well in the year ahead. In terms of trading recommendations, William Hill currently has:

• 7 Buy recommendations
• 3 Hold recommendations
• 0 Sell recommendations

This suggests that analysts are generally positive about the outlook.

Interestingly, at its current price, shares in William Hill are trading at a discount of -46.5% to its 52 week high price. The 1-year performance of the shares has been a pretty dismal -44.7%.

While analyst forecasts can be a useful guide to what City 'experts' think about a stock's near term future, they can be unreliable. To get a better idea about the strengths and weaknesses of William Hill it's worth doing some investigation yourself.

While analyst forecasts can be a useful guide to what City 'experts' think about a stock's near term future, they can be unreliable. To get a better idea about the strengths and weaknesses of William Hill it's worth doing some investigation yourself. Indeed, we've identified some areas of concern with William Hill that you can find out about here.