** Apparel retailer Kohl's KSS.N shares down 7.6% at $8.4, after tumbling 24% to a three-decade low in the previous session
** Forecast on Tues bigger-than-anticipated drop in annual sales, while profit expectations also came in below estimates, according to data compiled by LSEG
** Morgan Stanley says 2025 focus areas are not very different from prior ones, which may have been ineffective, and the core customer may be difficult to pull back
** Brokerage adds that successful apparel retail turnarounds have historically proven difficult, more so in a challenging macro environment, and come with volatile quarterly results
** There is work to be done to accomplish these goals, as evidenced by the company's FY25 outlook, which came in well below the market's already-modest expectations - Telsey Advisory Group's Dana Telsey
** KSS stock has fallen about 40% YTD, including session's moves
(Reporting by Aamir Sohail in Bengaluru)
((Aamir.Sohail@thomsonreuters.com;))