RCS - Gana Media Group PLC - Estadio Gana Launches ‘Peer to Peer’ Betting

Gana MediaAnnouncement

30/04/2026 08:45

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RNS Number : 5798C  Gana Media Group PLC   30 April 2026

30(th) April 2026

 

Gana Media Group plc

("GANA" or "the Company")

Estadio Gana Launches Social 'Peer to Peer' Betting

 

Gana Media Group Plc (AIM: Gana), today announces the launch of Social Betting
within the Estadio Gana gaming platform.

 

The launch of this new service across its gaming platform enhances user
engagement and seeks to drive new traffic to its Estadio Gana betting
operation, as well as delivering a new revenue stream to the business.

 

The product launch forms part of Gana's broader strategy to build a vertically
integrated sports media and gaming ecosystem, combining content, distribution,
and monetisation within a single platform.

 

 

How it Works and the Value it Brings

 

The Estadio Gana engine is designed specifically to bridge the gap between
traditional gambling and social networking.

 

Here are the key points elaborating on how the P2P social betting product
works within the Estadio Gana ecosystem:

 

The Social Edge Marketplace

-     User-to-User Odds: Unlike a traditional sportsbook where the house
sets the line, the P2P engine allows Mexican fans to act as the "maker" or
"taker." Users can post their own odds-on Liga MX or World Cup matches and
many other sports and other users can bet against them directly.

-     Reduced Risk: The platform isn't taking the risk - it only
facilitates the match, the "spread" is typically much lower than traditional
books, offering better value to the Estadio Gana community.

 

Social Profiles & "Bet-Influencer" Mechanics

-     Public Betting Profiles: Our platform enables users to have
transparent profiles showing their historical ROI and success rate.

-     Monetizable Insights: Top-performing betters on Estadio Gana can
gain followers. This creates a "social proof" loop where casual fans can
follow the "smart money" within their own social circle.

 

Integrated "Retos" (Challenges) and Chat

-     Direct Messaging Wagers: Users can send a challenge directly to a
friend through an integrated chat interface. If the friend accepts, the EG
engine automatically escrows the funds and settles the bet the moment the
match ends.

-     Group Betting Rooms: Fans can create private rooms for specific
events (like a Mexico vs. USA match) where all bets made within that group are
visible to members, sparking banter and engagement.

Seamless "Copy-Bet" Integration

-     One-Click Follow: The technology allows for "Copy-Betting." If a
user sees a successful P2P bet on the Estadio Gana feed that they like, they
can "tail" (follow) it instantly. The software automatically calculates the
stakes based on the follower's balance while keeping the original odds set by
the P2P creator.

-     Digital Pools: Gana digitises the traditional 'Mexican Quiniela'. It
allows Estadio Gana to host massive P2P pools where thousands of fans compete
against each other for a shared prize pot, with real-time leaderboard updates
driven by our platform's high-speed data processing.

 

Driving Audience Growth and Monetisation

 

Delivering social betting transforms Estadio Gana from a solo betting
experience into a competitive social network, which is a perfect fit for the
highly communal sports culture in Mexico.

 

It is expected to strengthen Estadio Gana' ability to attract and retain
audiences by delivering more engaging and exciting ways for fans to interact
and enjoy betting. By embedding interactive betting-related choices directly
within the platform, Gana aims to create a more direct pathway from audience
engagement to betting activity on its Estadio Gana platform.

 

Market Opportunity in Mexico

 

Mexico represents a high-growth market for iGaming, supported by strong
football engagement, increasing digital adoption and a large, young
population. The market is expected to expand significantly in the coming
years, driven by increasing online penetration and the upcoming 2026 FIFA
World Cup, which Mexico will co-host. We then look forward to the start of the
2026/207 league seasons across the globe which Estadio Gana is well positioned
to use to its advantage.

 

Strengthening Gana's Strategic Position

 

This new service further enhances Gana's integrated ecosystem, combining
premium sports media assets with advanced content technology and betting
infrastructure.

 

 

Mark Epstein, CEO of Gana Media Group plc said, "Gana continues to look at
ways to expand its product and service offering in Mexico, with a focus on
increasing engagement and providing innovative ways for sports fans to
challenge each other on their sporting knowledge. The Social Betting solution
is a great opportunity to further increase our growth and revenues at an
exciting time in the market."

 

 

The Directors of the Company take responsibility for this announcement.

 

For further information, please contact:

 

Gana Media Group plc

John Barker, Chairman

+44 7711 920 865

www.ganamediagroup.com

 

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

+44 (0) 20 7628 3396

 

AlbR Capital Limited (Broker)

Lucy Williams and Duncan Vasey

+44 (0) 20 7469 0930

 

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