RCS - Gana Media Group PLC - Gana and Retorno Digital Agreement

Gana MediaAnnouncement

29/04/2026 07:00

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20260429:nRSc2862Ca&default-theme=true

RNS Number : 2862C  Gana Media Group PLC   29 April 2026

29(th) April 2026

 

Gana Media Group plc

("GANA" or "the Company")

Gana and Retorno Digital Launch Customer Acquisition Growth Engine for Estadio
Gana

 

Strategic customer acquisition partnership launched to support scalable growth
in Mexico.

 

Gana Media Group plc, the sports media, gaming and betting group focused on
Latin America, is pleased to announce that its Mexican betting brand Estadio
Gana has launched a strategic performance marketing partnership with Retorno
Digital to support scalable customer acquisition and accelerate growth in
Mexico.

 

The agreement establishes a multi-channel digital growth programme focused on
driving registrations and First Time Depositors (FTDs) through performance
marketing, conversion optimisation and data-led targeting, with the objective
of strengthening customer acquisition and supporting key commercial growth
metrics across the business.

 

Retorno Digital is a leading specialist performance marketing agency focused
on acquisition strategy, conversion optimisation and scalable digital growth.
The Company believes its expertise in data-led customer acquisition makes
Retorno a strong strategic partner for Estadio Gana and a valuable partner in
supporting the Group's growth ambitions in Mexico.

 

The partnership forms part of Gana's broader strategy to combine owned
audience growth with efficient acquisition channels, supporting the Group's
integrated sports entertainment ecosystem in one of Latin America's most
attractive growth markets, with learnings and capabilities from this
initiative expected to support potential rollout across additional Gana
touchpoints over time.

 

 

Highlights

 

- Strategic partnership with a leading specialist acquisition agency launched
to help scale growth in Mexico

- Multi-channel media engine activated to drive registrations and FTD growth

- Designed to support key business KPIs, including acquisition efficiency,
conversion performance and customer growth

- Strengthens Gana's owned audience flywheel by connecting media, betting and
performance marketing

- Positions Estadio Gana to capitalise on growing market demand ahead of the
2026 FIFA World Cup and the restart of football leagues in August

- Creates performance marketing capabilities that may be leveraged across
additional Gana touchpoints over time

 

Campaign performance will be measured against a range of commercial and
acquisition KPIs, including registrations, FTDs, customer acquisition cost and
conversion performance, supported by real-time reporting dashboards and
ongoing optimisation designed to improve efficiency and support disciplined
scaling.

 

The Company believes the partnership has the potential to support growth
across a number of core business KPIs, helping strengthen acquisition
economics while supporting broader user growth and monetisation objectives,
while also creating a scalable acquisition framework that could support other
parts of the Group and not just in Mexico.

 

Mark Epstein, CEO of Gana Media Group plc said, "Retorno brings leading
performance marketing expertise that complements our owned audience strategy,
as we scale Estadio Gana. The Company believes the partnership supports its
strategy of leveraging media, technology and performance-led distribution to
grow audience engagement and monetisation opportunities including the build-up
to the 2026 FIFA World Cup and the return of the Mexican football season in
August"

 

 

Edgar Flores, CEO of Retorno Digital, commented: "We are very pleased to
collaborate with Estadio Gana. Our focus is to bring a performance acquisition
strategy across different digital platforms, combining multi-audience
strategies, performance measurement and continuous optimisation to drive
registrations and First Time Depositors. We believe Estadio Gana has a strong
opportunity in the Mexican market, especially given the major sporting moments
ahead and the growth the casino vertical has experienced in our country."

 

 

The Directors of the Company take responsibility for this announcement.

For further information, please contact:

 

Gana Media Group plc

John Barker, Chairman

+44 7711 920 865

www.ganamediagroup.com

 

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

+44 (0) 20 7628 3396

 

Peterhouse Capital Limited (Broker)

Lucy Williams, Duncan Vasey and Eran Zucker

+44 (0) 20 7469 0930

 

About Reach announcements

This is a RNS Reach announcement. Reach is an investor communication service
aimed at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAFLFERSSITFIR



            Copyright 2019 Regulatory News Service, all rights reserved