RCS - Gana Media Group PLC - Gana Announces the launch of Android Application

Gana MediaAnnouncement

06/05/2026 08:45

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RNS Number : 2195D  Gana Media Group PLC   06 May 2026

6(th) May 2026

 

Gana Media Group plc

("GANA" or "the Company")

Estadio Gana Announces the launch of Native Android Application on Google Play
Store

 

Gana Media Group Plc (AIM: Gana), is pleased to announce the official launch
of its Estadio Gana native mobile application for Android devices, now
available for download on the Google Play Store.

 

This strategic release marks a significant milestone in the Company's
expansion within the Mexican gaming and sports entertainment market,
specifically targeting the region's most dominant mobile platform.

 

This launch forms part of Gana's broader strategy to build a vertically
integrated sports media and gaming ecosystem, combining content, distribution,
and monetisation within a single platform and now across multiple mediums.

 

 

How it Works and the Value it Brings

 

Elevating the User Experience

 

The new native app has been engineered to provide a premium, frictionless
experience that surpasses traditional mobile web interfaces.

 

By leveraging native architecture, Estadio Gana delivers:

 - Faster Platforms: Optimized code ensures rapid load times and
instantaneous updates for live odds and match data.

 - Better UX: An intuitive, "mobile-first" navigation system designed for
seamless one-handed use and biometric security integration.

 - Higher Engagement: Push notifications and personalized content streams
keep users connected to their favourite sports in real-time, driving increased
session frequency.

 

Strategic Market Capture in Mexico

 

The launch is directly aligned with current market dynamics in Mexico, where
Android remains the undisputed leader in mobile technology. By moving to a
native app, Estadio Gana significantly increases its Total Addressable Market
(TAM) and depth of penetration.

 

Size of the Android Market

 

Data Breakdown by Source - The primary data for the Mexican Android market as
of early 2026 was sourced from *Statcounter Global Stats* and *Counterpoint
Research*. These industry-standard analytics tools provide real-time tracking
of mobile operating system market shares and version distribution.

 

Statcounter Global Stats (Mexico, April 2026)

 

Android Market Share: Confirmed at *69.5%*, showing a stable dominance over
iOS (30.45%).

Total Android User Base: 75 - 77 million Users

Primary Demographics: High penetration (74.6%) in the 18-24 age bracket

User Base: Data points to approximately *110 million* active
smartphone/internet users in Mexico.

 

Counterpoint Research & World Bank (April 2026)

 

Addressable Market: Cross-referencing the 69.5% share with the total user base
confirms the target audience of roughly *76.4 million* Android users.

 

It highlights that the native app isn't just a technical update, but a
strategic move to capture the largest and most active segment of the Mexican
digital economy.

 

 

Operational Impact

 

With approximately *77 million potential users* currently utilising Android
devices in Mexico, this native application allows Estadio Gana to satisfy
demand within a younger, tech-savvy demographic that prioritizes speed and
high-performance interfaces.

 

The company expects this launch to serve as a primary driver for user
acquisition and retention through the remainder of the 2026 fiscal year,
capitalising on the high smartphone penetration rate which now reaches 110
million active devices nationwide.

 

 

Driving Audience Growth and Monetisation

 

It is expected to strengthen Estadio Gana' ability to attract and retain
audiences by delivering more engaging and exciting ways for fans to interact
and enjoy betting and we continue to look at further ways to expand, excite
and engage.

 

Market Opportunity in Mexico

 

Mexico represents a high-growth market for iGaming, supported by strong
football engagement, increasing digital adoption and a large, young
population.

 

The market is expected to expand significantly in the coming years, driven by
increasing online penetration and the upcoming 2026 FIFA World Cup, which
Mexico will co-host.

 

We then look forward to the start of the 2026/207 league seasons across the
globe which Estadio Gana is well positioned to use to its advantage.

 

 

Mark Epstein, CEO of Gana Media Group plc said, "The transition from a
mobile-responsive site to a high-performance native app is more than a
technical upgrade; it is a commitment to our Mexican user base. By meeting our
customers on the platforms, they use most, we are positioned to capture a
larger share of the 77 million-strong Android market."

 

 

 

The Directors of the Company take responsibility for this announcement.

 

For further information, please contact:

 

Gana Media Group plc

John Barker, Chairman

+44 7711 920 865

www.ganamediagroup.com

 

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

+44 (0) 20 7628 3396

 

AlbR Capital Limited (Broker)

Lucy Williams and Duncan Vasey

+44 (0) 20 7469 0930

 

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