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REG - Silver Bullet Data - Interim Results

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RNS Number : 6360D  Silver Bullet Data Services Grp PLC  11 September 2024

11 September 2024

 

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the
"Group")

Interim Results

Silverbullet (AIM: SBDS), a provider of AI driven digital transformation
services and products, is pleased to announce interim results for the six
months to 30 June 2024.

Cash generated from operations, current record bookings and committed revenue,
on target to achieve an EBITDA positive run rate from October onwards.

Financial Highlights

 

 

                           Six months to June 2024  Six months to June 2023

 Revenue                   £4.4m                    £4.2m
 Gross Profit              £3.3m                    £3.3m
 EBITDA*                   (£0.9m)                   (£1.2m)
 Reported Loss before tax  (£1.6m)                  (£1.8m)
 Earnings Per Share        -0.08p                   -0.10p

 

 

*See note 3 of notes to the interim accounts

 

Highlights

 

·      Confident of achieving an EBITDA positive run rate from October
onwards

·      Continued strong revenue growth over 2023, excluding one-time
discontinued business

·      Repeatable services business up 32% for H1 24 versus H1 23

·      4D AI revenues up 17% for H1 24 versus H1 23

·      4D AI integrations into other platforms expected to drive further
strong growth in H2 24

·      Global and US Client revenues increased to 57% versus 47% in H1
23

·      Cash generated from operations of £0.2m in H1 24 (-£1.3m H1 23)

·      Narrowing EBITDA loss

·      Total bookings and committed revenues as of 31 August 2024 are
£8.6m (versus £7.1m in the period to 31 August 2023, 21% increase)
year-on-year being greater than last year's full-year revenue of £8.3m

 

 

Ian James, Chief Executive, commented:

"We are delighted with the continued progress and positioning of the Company,
as well as our strong revenue growth entering the second half of the year.
With the objective of achieving a consistent positive EBITDA run rate, the
Board took the decision in the first half to focus on higher margin long-term
repeatable business and decided to discontinue previous lower margin projects.
The second half of the year started particularly strongly with new global
contracts and, as a result, we have strong visibility on full-year revenues,
having already surpassed the total revenue for FY23 by the end of August FY24.
At the same time, we continue to carefully manage our investments in talent
and operational costs.

 

"With the Company reporting a positive cash flow position in the first half of
FY24 and confident of achieving an EBITDA positive run rate from October
onwards, the Board remains particularly optimistic about the future of the
business."

 

 

For further information please contact:

 Silverbullet                                               via IFC
 Ian James (CEO) / Chris Ellis (CFO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman / Robert Collins

 Zeus Capital Limited - Joint Broker                        0203 829 5000
 Simon Johnson / Jake Walker
 CMC Markets - Joint Broker                                 0203 003 8632
 Douglas Crippen

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

 

Chief Executive Officer's Report

 

Silverbullet is pleased to announce a positive performance for the first half
of 2024, meeting management's expectations for the period combined with a
particularly strong start to the second half. Alongside revenue growth, the
Company has achieved key milestones, including reaching positive operating
cash flow in the first half and total bookings of £8.6 million by the end of
August which already surpasses the total revenue recorded for the entire FY23
whilst maintaining a consistent cost base.

The Company's growth and key milestones demonstrate its focus on building
long-term, repeatable business, particularly with global and US clients.
Notably, revenue contributions from these regions increased to 57%, compared
to 47% during the same period in FY23. This strategy is driving robust growth
by expanding the scope of work with existing clients and securing over 20 new
scalable, long-term client engagements in the first half of the year.

 

During this period, the Company achieved overall revenue growth of 5.1%
compared to H1 2023, reaching £4.4 million. With a focus on achieving a
positive EBITDA run rate, the Board took the decision to focus on higher
margin long-term repeatable business and decided to discontinue previous lower
margin projects. As a result, after discontinuing several one-off clients from
the previous year, who were not deemed repeatable, the Company saw a
like-for-like growth of 32% in its CX services business and 17% in its 4D AI
division, compared to the first half of FY23. This success stems from
deepening engagements with both new and existing clients across its three key
markets: the US, UK, and APAC, as companies accelerate their data-driven
marketing transformations.

 

In February, the Company announced an extended contract with Mars Petcare US
("Mars"), which provides pet nutrition, health, and veterinary services as
part of Mars, Incorporated. Silverbullet extended its partnership with Mars
for the third consecutive year, from January to December 2024. In this
extended collaboration, the Company will be broadening its support to Mars
across three primary workstreams, specifically dedicated to the implementation
of AI driven first party customer data intelligence.

In March, Silverbullet announced new contract wins and renewals worth, in
aggregate, £1.7 million. It secured a renewed contract with Heineken, a
Global Dutch multinational brewing company with a presence in over 70
countries and ownership of 165 breweries. As Heineken's trusted data services
partner, Silverbullet will serve as a multi-regional resource for first-party
data services, overseeing the implementation of a comprehensive first-party
customer data strategy and implementation. In addition, Silverbullet
successfully renewed its 2023 contract and secured a new contract with a
leading pub retailer and brewer in the UK. Silverbullet is collaborating
closely to deliver transformative solutions, leveraging AI and digital
strategies to enhance their operations.

As customer data, enhanced by AI, becomes increasingly vital to businesses,
Silverbullet is well-positioned as a leading Data-Driven Customer Experience
(CX) company. Operating at the heart of the data ecosystem, Silverbullet
enables clients like Heineken, Mars, Sony, and Omnicom to drive marketing
transformation by unlocking the value of first-party customer data, marketing
technology, and AI-powered advertising tools.

 

With growing consumer demand for data privacy, Silverbullet helps its clients
communicate with their customers in a privacy-first manner, while maximising
marketing ROI through optimised use of data and marketing technology.

 

The business is comprised of two divisions:

 

Customer Experience (CX) Services Suite

Strategic Consultancy & Managed Services

·      Our strategic consultants combine key digital capabilities with
industry expertise, bridging the gap between marketing data and technology in
complex client environments.

 

Customer Experience (CX) Product Studio

4D AI & Silverbullet Cloud

·      Rooted in privacy and driven by powerful AI and the industry's
most robust data, the Silverbullet Cloud is made up of a portfolio of owned
and operated data tools and platforms which empower global brands to
personalize every single customer journey, driving better ROI for digital
marketing spend.

 

 

CX Services:

 

Silverbullet's Customer Experience (CX) Services division achieved impressive
growth of 32% (excluding discontinued one-off clients) during the period, with
revenues increasing to £2.9 million. This growth was driven by securing
additional contracts, expanding the scope of work with existing global and US
clients, and winning 20 new clients. Notably, multi-brand international
clients like Heineken, Mars, and Omnicom Group continue to adopt more services
from Silverbullet, benefiting from the Group's expanding service offerings,
product suite, and growing geographical footprint.

 

Compared to the same period last year, the Company's top three clients
experienced revenue growth of 19%, 41%, and 60%, respectively. Additionally,
Silverbullet secured a major contract with a global confectionery company,
granting the company a worldwide mandate to lead its data transformation
strategy.

 

Silverbullet's partnerships with global enterprise marketing software
companies such as Salesforce, Treasure Data, and Braze continue to thrive.
These partnerships enable clients to build long-term, transformational data
infrastructures that can be systematically replicated with the support of
Silverbullet's CX services and Cloud data products across new geographical
markets and brands. This expansion, in turn, provides Silverbullet with a
robust pipeline and significant opportunities to further grow services with
both new and existing clients.

 

 

4D, AI Contextual Data Platform and Silverbullet Cloud

 

4D, Silverbullet's AI contextual data targeting and insights platform, has
delivered continued growth in the period, with revenues growing by 17% versus
H1 2023 to £1.5m, with bookings by the end of August exceeding the total
revenue booked in whole of FY 23. This has been driven by a combination of the
managed service offering in the US market, and the increasing recurring
revenue generated by 4D integrations in partner technology platforms. These 4D
data revenues from partner integrations increased 33% year on year and have
established a strong platform for scaling in second half of the year and into
FY25. During the period the company secured seven data integrations with
scaled partners in the digital advertising space.

 

Multiple clients regularly used the platform in the period, including Coca
Cola, Marriott, Disney, Sunkist and Burger King providing a solid foundation
for growth moving forward.

 

Board Changes

 

In April, Chris Ellis joined Silverbullet as Group CFO and Company
Secretary. Chris Ellis is a qualified chartered accountant and an
accomplished, target-driven senior executive with extensive experience gained
from leading complex global private equity and publicly owned businesses. His
industry expertise spans Financial Services, Healthcare, Technology/SAAS, and
Oil & Gas sectors, ranging from enterprises with turnover exceeding $1.5
billion and 2,500 employees to smaller businesses with turnovers less than
$100 million and 50 employees.

 

AnnaMaria Khan-Rubalcaba was also appointed as a new Non-Executive Director,
who brings extensive senior-level experience in marketing technology and AI
services. AnnaMaria serves as Chief Executive of HYD, an Omnicom Group Digital
Product Agency, for over five years, from January 2019 to the present. Prior
to her role as Chief Executive, she held the position of Managing Director,
where she contributed to the operational and managerial aspects of the agency.
Her insights have already proved invaluable to Silverbullet's progress in AI
and further development of its 4D data platform.

 

Outlook

 

We are pleased with the continued progress and positioning of the Company, as
well as our strong revenue growth, driven by a focus on long-term, repeatable
engagements with global and US clients. As privacy regulations tighten, with
75% (https://iapp.org/news/a/identifying-global-privacy-laws-relevant-dpas)
(1) of the world's population now covered by privacy-first legislation, we are
seeing increasing global demand for Silverbullet's data products and CX
services.

 

The Company remains committed to delivering world-class value to both current
and new clients through data-driven business transformation. We will also
continue to expand our integrations with partner technology platforms and grow
the licensing of our 4D AI data offering. In August, we secured a significant
contract for 4D AI integration with one of the world's largest programmatic
self-service advertising platforms, which handles US$9.6 billion in annual
transactions.

 

We have strong visibility on full-year revenues, having already surpassed the
total revenue for FY23 by the end of August FY24. At the same time, we
continue to carefully manage our investments in talent and operational costs.

 

With the Company reporting a positive cash flow position in the first half of
FY24 and confident of achieving an EBITDA positive run rate from October
onwards, the Board remains optimistic about the future of the business.

 

 

Source: 1) IAPP Global Privacy Laws Analysis
(https://iapp.org/news/a/identifying-global-privacy-laws-relevant-dpas)

 

 

 

Consolidated Statement of Comprehensive Income

 

 

                                                                             Note  Six months ended 30 June 2024      Six months ended 30 June 2023
                                                                                   £                                  £

 Revenue                                                                     3     4,373,521                          4,163,247
 Cost of sales                                                                     (1,027,854)                        (821,208)
 Gross profit                                                                      3,345,667                          3,342,039

 Personnel costs                                                                   (2,793,256)                        (3,298,230)
 Depreciation and amortisation                                                     (380,664)                          (453,392)
 Other operating expenditure                                                       (1,443,671)                        (1,225,773)
 Operating loss                                                                    (1,271,924)                        (1,635,356)

 Finance expense                                                                   (288,854)                          (196,822)
 Loss before taxation                                                              (1,560,778)                        (1,832,178)

 Taxation                                                                          126,991                            167,331
 Loss after taxation attributable to the equity shareholders of the company        (1,433,787)                        (1,664,847)

 Other comprehensive (loss) net of taxation
 Currency translation differences                                                  51,200                             (11,904)

 Total comprehensive loss for the year                                             (1,382,587)                        (1,676,751)

 Total comprehensive loss attributable to:
 Shareholders of the company                                                       (1,381,306)                        (1,680,718)
 Non-controlling interest                                                          (1,281)                            3,967
                                                                                   (1,382,587)                        (1,676,751)
 Earnings per share
 Basic earnings                                                              5     (0.08)                             (0.10)
 Diluted earnings                                                            5     (0.08)                             (0.10)

 

 

 

 

Consolidated Statement of Financial Position

 

 

                                                                      At 30 June 2024      At 31 December 2023      At 30 June 2023
 Non-current assets                                             Note  £                    £                        £
 Goodwill                                                       6     4,349,662            4,349,662                4,349,662
 Intangible assets                                              6     1,681,416            1,963,343                2,226,359
 Investments                                                          4,999                4,999                    4,999
 Property, plant and equipment                                        36,242               35,269                   46,230
 Total non-current assets                                             6,072,319            6,353,273                6,627,250

 Current assets
 Trade and other receivables                                          3,126,984            3,333,562                3,109,469
 Cash and cash equivalents                                            803,014              677,855                  677,622
 Total current assets                                                 3,929,998            4,011,417                3,787,091

 Total Assets                                                         10,002,317           10,364,690               10,414,341

 Current liabilities
 Trade and other payables                                             3,489,126            2,833,856                2,547,803
 Loans and other borrowings                                     7     390,563              425,002                  372,462
 Total current liabilities                                            3,879,689            3,258,858                2,920,265

 Non-current liabilities
 Loans and borrowings                                           7     2,967,448            2,621,472                2,324,121
 Deferred tax liability                                         4     420,353              487,991                  553,170
 Total non-current liabilities                                        3,387,801            3,109,463                2,877,291

 Total liabilities                                                    7,267,490            6,368,321                5,797,556

 Net assets                                                           2,734,828            3,996,369                4,616,785

 Equity
 Share capital                                                  8     174,754              173,908                  159,367
 Share premium                                                        11,776,216           11,742,897               10,821,021
 Share option reserve                                           9     2,405,747            2,433,195                2,570,666
 Other reserves                                                       454,246              451,432                  440,695
 Retained earnings                                                    (11,988,204)         (10,667,211)             (9,280,584)
 Capital redemption reserve                                           50                   50                       50
 Foreign exchange reserve                                             (90,414)             (141,615)                (104,644)

 Equity attributable to the equity shareholders of the company        2,732,395            3,992,656                4,606,571
 Non-controlling interest                                             2,433                3,713                    10,214

 Total equity                                                         2,734,828            3,996,369                4,616,785

Consolidated Statement of Cash Flows

 

 

                                                    Six months ended 30 June 2024      Six months ended 30 June 2023
                                                    £                                  £
 Cash flows from operating activities
 Total comprehensive loss for the year              (1,382,587)                        (1,676,751)
 Adjustments for:
 Depreciation                                       11,516                             15,200
 Amortisation                                       369,148                            431,668
 Net finance expense                                288,855                            196,821
 Taxation expense                                   (126,991)                          (167,331)
 Currency translation differences                   (51,200)                           11,904
 Increase in trade and other receivables            189,895                            (621,625)
 (Decrease) / increase in trade and other payables  706,468                            39,542
 Share option charge                                84,066                             241,684
 (Decrease) / increase in deferred tax liability    (67,638)                           (79,020)
 Cash generated from operations                     21,532                             (1,607,908)
 Taxation refunded                                  143,675                            351,936
 Net cash used in operating activities              165,207                            (1,255,972)

 Cash flows from investing activities
 Purchase of property, plant and equipment          (12,490)                           (7,621)
 Purchase of intangible assets                      (87,220)                           (113,288)
 Net cash used in investing activities              (99,710)                           (120,909)

 Cash flows from financing activities
 Proceeds from borrowings                           110,937                            711,010
 Repayments of borrowings                           (56,394)                           (20,296)
 Share options exercised                            34,166                             -
 Equity in convertible loan notes issued            2,814                              41,741
 Interest paid                                      (31,861)                           (30,173)
 Net cash from financing activities                 59,662                             702,282

 Net increase in cash and cash equivalents          125,159                            (674,599)
 Cash and cash equivalents at beginning of period   677,855                            1,352,221
 Cash and cash equivalents at end of period         803,014                            677,622

 

 

Consolidated Statement of Changes in Equity attributable to the shareholders

 
                                                         Share Capital  Share premium  Share Option Reserve  Other reserves  Retained earnings                  Capital redemption reserve  Foreign exchange reserve  Total equity        attributable to shareholders         Non-controlling interest  Total equity
                                                         £              £              £                     £               £                                  £                           £                         £
 As at 1 January 2023                                    159,367        10,821,021     2,396,396             398,954         (7,679,183)                        50                          (92,741)                  6,003,864                                                6,247                     6,010,111
 Total comprehensive loss for the period                 -              -              -                     -               (1,668,815)                        -                           (11,903)                  (1,680,718)                                              3,967                     (1,676,751)
 Convertible loan notes issued                           -              -              -                     41,741          -                                  -                           -                         41,741                                                   -                         41,741
 Share option charge                                     -              -              241,684                               -                                  -                           -                         241,684                                                  -                         241,684
 Share options forfeited/lapsed                          -              -              (67,414)              -               67,414                             -                           -                         -                                                        -                         -
 As at 30 June 2023                                      159,367        10,821,021     2,570,666             440,695         (9,280,584)                        50                          (104,644)                 4,606,571                                                10,214                    4,616,785

 Total comprehensive loss for the year                   -              -              -                     -               (1,500,335)                        -                           (36,971)                  (1,537,306)                                              (6,501)                   (1,543,807)
 Convertible loan notes issued                           -              -              -                     10,737          -                                  -                           -                         10,737                                                   -                         10,737
 Share option charge                                     -              -              (23,763)              -               -                                  -                           -                         (23,763)                                                 -                         (23,763)
 Share option exercised                                  255            -              (65,316)              -               65,316                             -                           -                         255                                                      -                         255
 Share options lapsed                                    -              -              (48,392)              -               48,392                             -                           -                         -                                                        -                         -
 Shares issued during period (net of transaction costs)  14,286         921,876        -                     -               -                                  -                           -                         936,162                                                  -                         936,162
 As at 31 December 2023                                  173,908        11,742,897     2,433,195             451,432         (10,667,211)                       50                          (141,615)                 3,992,656                                                3,713                     3,996,369

 Total comprehensive loss for the period                 -              -              -                     -               (1,432,507)                        -                           51,200                    (1,381,307)                                              (1,280)                   (1,382,587)
 Convertible loan notes issued                           -              -              -                     2,814           -                                  -                           -                         2,814                                                    -                         2,814
 Share option charge                                     -              -              84,066                                -                                  -                           -                         84,066                                                   -                         84,066
 Share option exercised                                  846            33,320         -                     -               -                                  -                           -                         34,166                                                   -                         34,166
 Share options forfeited/lapsed                          -              -              (111,514)             -               111,514                            -                           -                         -                                                        -                         -
 As at 30 June 2024                                      174,754        11,776,217     2,405,747             454,246         (11,988,204)                       50                          (90,415)                  2,732,395                                                2,433                     2,734,828

 

Notes to the interim accounts

 

 

1.       Description of business, basis of preparation and going concern

 

GENERAL INFORMATION

 

Silver Bullet Data Services Group PLC ("SBDS") was incorporated on 13 May
2013. SBDS is a limited liability company incorporated in England and Wales
and domiciled in the UK.  The address of the registered office is The Harley
Building, 77 New Cavendish Street, London, W1W 6XB.

 

The principal activity of the SBDS Group is marketing services through the
application of big data technologies to reduce friction.

 

BASIS OF PREPARATION

 

The interim consolidated financial statements have been prepared in accordance
with International Accounting Standard (IAS) 34, Interim Financial Reporting.
These interim financial statements have been prepared in accordance with those
UK adopted International Accounting Standards (IAS) in conformity with the
requirements of the Companies Act 2006 and IFRIC interpretations issued and
effective or issued and early adopted as at the time of preparing these
statements.

 

These consolidated interim financial statements have been prepared in
accordance with the accounting policies set out below, which have been
consistently applied to all the periods presented.

 

The preparation of these interim financial statements in accordance with
International Accounting Standards in conformity with the requirements of the
Companies Act 2006 requires the use of certain accounting estimates. It also
requires management to exercise judgement in the process of applying the
Group's accounting policies. The areas involving a high degree of judgement or
complexity, or areas where the assumptions and estimates are significant to
the consolidated interim financial statements are disclosed in Note 2.

 

The financial information contained in this report, which has not been
audited, does not constitute statutory accounts as defined by Section 434 of
the Companies Act 2006.

 

The presentational currency of the Group is GBP with functional currencies of
the subsidiaries being GBP, EUR, AUD, and USD.

 

GOING CONCERN

 

The directors have prepared detailed budgets and forecasts covering the period
to 31 December 2026 which are based on the strategic business plan. These take
into account all reasonably foreseeable circumstances and include
consideration of trading results, cash flows and the level of facilities the
group requires on a month-by-month basis.

 

Whilst the directors have plans in place to manage any reasonably foreseeable
circumstances, they forecast there will be a need for additional funding in
the short-term. The directors are confident that the Group will be able to
raise any required funds to meet their strategic objectives however there is
an uncertainty over how much funding may be raised when required. However as
securing new funding cannot be assured, a material uncertainty exists related
to the group or company's ability to continue as a going concern.

 

Based on their enquiries and the information available to them and taking into
account the other risks and uncertainties set out herein, the directors have a
reasonable expectation that the company and the group has  or will be able to
secure adequate resources to continue operating for the foreseeable future.
Thus, they continue to adopt the going concern basis of accounting in
preparing this financial information.

2.       Significant accounting policies

 

SIGNIFICANT ACCOUNTING ESTIMATES AND ASSUMPTIONS

 

The preparation of the interim financial statements in accordance with IFRS
requires the use of estimates and assumptions to be made in applying the
accounting policies that affect the reported amounts of assets, liabilities,
revenue and expenses and the disclosure of contingent assets and

liabilities. The estimates and related assumptions are based on previous
experiences and other factors considered reasonable under the circumstances,
the results of which form the basis for making the assumptions about the
carrying values of assets and liabilities that are not readily apparent from
other sources.

 

The estimates and underlying assumptions are reviewed on an ongoing basis.
Revisions to accounting estimates are recognised in the period in which the
estimate is revised if the revision affects only that period or in the period
of the revision and future periods if the revision affects both current and
future periods.

 

Significant accounts that require estimates as the basis for determining the
stated amounts include performance obligations surrounding revenue recognition
and the valuation assumptions in calculating the impairment of goodwill and
intangible assets.

 

REVENUE RECOGNITION

 

IFRS 15 - Revenue from Contracts with Customers has been applied for all
periods presented within the financial statements. The timing of all revenue
recognised by the Group during the reporting period was satisfied over time in
accordance with IFRS 15 recognition criteria. None of the Group's activities
result in the transfer of control of a product at a point in time for revenue
recognition purposes.

 

During the period under review the Group recognised revenue from the following
activities:

 

Customer Experience Services

Revenue relating to service contracts is invoiced according to milestones
defined within each contract, the terms of which vary on a case-by-case basis.
In all cases the revenue is recognised in line with the provision of the
services or, where the quantum and timing of the services cannot be reliably
predicted, rateable over the period of the agreement.

 

Invoices against services contracts are raised on a monthly basis with
adjustments for accrued or deferred income where the agreed invoicing
timescale does not match the valuation of provision of services.

 

4D contextual targeting and insights platform

Amounts received or receivable for campaigns, typically invoiced on a monthly
basis, recognise revenue in proportion to the quantum of advertising units
delivered according to the contracted service. Units and metrics deliverable
under each contracted services will vary on a case-by-case basis.

 

Contract liabilities

Contract liabilities are recognised when payment from a customer is received
in advance of performance obligations being satisfied. Contract liabilities
are recognised in trade and other payables.

 

Contract assets

Contract assets are recognised when revenue is recognised but payment is
conditional on a basis other than the passage of time. Contract assets are
included in trade and other receivables.

 

 

TAXES

 

Corporation tax, where payable, is provided on taxable profits at the current
rate.

 

Deferred tax is provided on all temporary differences at the reporting date
between the tax bases of assets and liabilities and their carrying amounts for
financial reporting purposes.

 

Deferred tax assets are recognised for all deductible temporary differences,
carry-forward of unused tax assets and unused tax losses, to the extent that
it is probable that taxable profit will be available against which the
deductible temporary differences, and the carry-forward of unused tax assets
and unused tax losses can be utilised. The carrying amount of deferred tax
assets is reviewed at each balance sheet date and reduced to the extent that
it is no longer probable that sufficient taxable profit will be available to
allow all or part of the deferred tax asset to be utilised.

 

Deferred tax assets and liabilities are offset when there is a legally
enforceable right to offset current tax assets against current tax
liabilities, and when the deferred tax assets and liabilities relate to taxes
levied by the same taxation authority on either the taxable entity or
different taxable entities where there is an intention to settle the balances
on a net basis.

 

Deferred tax assets and liabilities are measured at the tax rates that are
expected to apply to the year when the asset is realised or the liability is
settled, based on tax rates (and tax laws) that have been enacted or
substantively enacted at the balance sheet date.

 

FOREIGN CURRENCY TRANSLATION

 

Transactions in currencies other than the functional currency (foreign
currencies) are initially recorded at the exchange rate prevailing on the date
of the transaction.

 

Monetary assets and liabilities denominated in foreign currencies are
translated at the rate of exchange ruling at the reporting date. Non-monetary
assets and liabilities denominated in foreign currencies are translated at the
rate ruling at the date of the transaction, or, if the asset or liability is
measured at fair value, the rate when that fair value was determined.

 

All translation differences are taken to profit or loss, except to the extent
that they relate to gains or losses on non-monetary items recognised in other
comprehensive income, when the related translation gain or loss is also
recognised in other comprehensive income.

 

INTANGIBLE ASSETS AND GOODWILL

 

Goodwill

Goodwill is initially measured at fair value, being the excess of the
aggregate of the consideration transferred over the fair value of the net
assets acquired, and any previous interest held over the net identifiable
assets acquired and liabilities assumed.  After initial recognition, goodwill
is measured at cost less any accumulated impairment losses. The goodwill is
tested annually for impairment irrespective of whether there is an indication
of impairment.

 

For the purposes of impairment testing, goodwill is allocated to the
cash-generating units expected to benefit from the acquisition.
Cash-generating units to which goodwill has been allocated are tested for
impairment at least annually, or more frequently when there is an indication
that the unit may be impaired.  If the recoverable amount of the
cash-generating unit is less than the carrying amount of the unit, the
impairment loss is allocated first to reduce the carrying amount of any
goodwill allocated to the unit and then to the other assets of the unit
pro-rata on the basis of the carrying amount of each asset in the unit.

 

Intangible assets (other than goodwill)

Intangible assets acquired separately from a business are recognised at cost
and are subsequently measured at cost less accumulated amortisation and
accumulated impairment losses. Intangible assets acquired on business
combinations are recognised separately from goodwill at the acquisition date
if the fair value can be measured reliably.

 

Amortisation is recognised so as to write off the cost or valuation of assets
less their residual values over their useful lives on the following bases:

 

 Development costs  -  Straight line basis over 5 years
 Customer lists     -  Straight line basis over 4 years

 

IMPAIRMENT OF NON-CURRENT ASSETS

 

At each reporting period end date, the Group reviews the carrying amounts of
its tangible and intangible assets to determine whether there is any
indication that those assets have suffered an impairment loss. If any such
indication exists, the recoverable amount of the asset is estimated in order
to determine the extent of the impairment loss (if any). Where it is not
possible to estimate the recoverable amount of an individual asset, the
company estimates the recoverable amount of the cash-generating unit to which
the asset belongs.

 

Recoverable amount is the higher of fair value less costs to sell and value in
use. In assessing value in use, the estimated future cash flows are discounted
to their present value using a pre-tax discount rate that reflects current
market assessments of the time value of money and the risks specific to the
asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated
to be less than its carrying amount, the carrying amount of the asset (or
cash-generating unit) is reduced to its recoverable amount. An impairment loss
is recognised immediately in the statement of comprehensive income.

 

Recognised impairment losses are reversed if, and only if, the reasons for the
impairment loss have ceased to apply. Where an impairment loss subsequently
reverses, the carrying amount of the asset (or cash-generating unit) is
increased to the revised estimate of its recoverable amount, but so that the
increased carrying amount does not exceed the carrying amount that would have
been determined had no impairment loss been recognised for the asset (or
cash-generating unit) in prior years. A reversal of an impairment loss is
recognised immediately in profit or loss.

 

RESEARCH AND DEVELOPMENT EXPENDITURE

 

Research expenditure is written off against profits in the year in which it is
incurred. Identifiable development expenditure is capitalised to the extent
that the technical, commercial and financial feasibility can be demonstrated.

 

Development costs relate to the internally developed platform held by the
group which is expected to generate future revenue streams.

 

FINANCIAL INSTRUMENTS

 

Silver Bullet Data Services Group PLC classifies financial instruments, or
their component parts, on initial recognition as a financial asset, a
financial liability or an equity instrument in accordance with the substance
of the contractual arrangement. Financial instruments are recognised on the
date when the Group becomes a party to the contractual provisions of the
instrument. Financial instruments are recognised initially at fair value plus,
in the case of a financial instrument not a fair value through profit and
loss, transaction costs that are directly attributable to the acquisition or
issue of the financial instrument. Financial instruments are derecognised on
the settlement date when the Group is no longer a party to the contractual
provisions of the instrument.

 

          Non-derivative financial instruments comprise trade and
other receivables, cash and cash equivalents, loans and borrowings, and trade
and other payables.

 

Trade and other receivables and trade and other payables

Trade and other receivables are recognised initially at transaction price less
attributable transaction costs. Trade and other payables are recognised
initially at transaction price plus attributable transaction costs. Subsequent
to initial recognition they are measured at amortised cost using the effective
interest method, less any expected credit losses in the case of trade
receivables. If the arrangement constitutes a financing transaction, for
example if payment is deferred beyond normal business terms, then it is
measured at the present value of future payments discounted at a market rate
of interest for a similar debt instrument.

 

Interest-bearing borrowings

Interest-bearing borrowings are recognised initially at the present value of
future payments discounted at a market rate of interest. Subsequent to initial
recognition, interest-bearing borrowings are stated at amortised costs using
the effective interest method, less any impairment losses.

 

Cash and cash equivalents

Cash and cash equivalents comprise cash balances and call deposits. Bank
overdrafts that are repayable on demand form an integral part of the Group's
cash management and are included as a component of cash and cash equivalents
for the purpose only on the cash flow statement.

 

Convertible loan notes

Liability instruments that are convertible into equity shares either
mandatorily or at the option of the holder, are split into liability and
equity components. The liability element is determined by the fair value of
the cash flows excluding any equity component; with the residual assigned to
equity.

 

PROVISIONS

 

A provision is recognised in the statement of financial position when the
Group has a present legal or constructive obligation as a result of a past
event, that can be reliably measured and it is probable that an outflow of
economic benefits will be required to settle the obligation. Provisions are
determined by discounting the expected future cash flows at a pre-tax rate
that reflects risks specific to the liability.  Where the effect of the time
value of money is material, the amount expected to be required to settle the
obligation is recognised at present value. When a provision is measured at
present value, the unwinding of the discount is recognised as a finance cost
in profit or loss in the period in which it arises.

 

LEASES

 

The Group leases a number of properties in various locations in Europe,
Australia, USA, and the UK from which it operates.

 

All leases are accounted for by recognising a right-of-use asset and a lease
liability except for:

- Leases of low value assets; and

- Leases with a duration of twelve months or less.

 

All leases signed by the Group during the reporting period were for a period
of less than twelve months so no right-of-use assets have been recognised.

 

GRANT INCOME

 

Grant income is recognised where there is reasonable assurance that the grant
will be received, and all attached conditions will be complied with. When the
grant relates to an expense item, it is recognised as income on a systematic
basis over the periods that the related costs, for which it is intended to
compensate, are expensed. When the grant relates to an asset, it is recognised
as income in equal amounts over the expected useful life of the related asset.

 

SHARE-BASED PAYMENTS

 

The Group operates a share option programme which allows employees of the
subsidiary companies to be granted options to purchase shares in this company.
The fair value of options granted is recognised as an employment expense with
a corresponding increase in equity.

 

The particular terms of the share options state that they can only be
exercised by employees in the event of an exit where the company is either
sold to a third party, wound up or floated on a public stock exchange. The
fair value of the options is measured at the grant date and spread over the
vesting period. The fair value is measured based on an option pricing model
taking into account the terms and conditions upon which the instruments were
granted.

 

Vesting periods in each share option agreement vary from vesting immediately
on grant date to vesting over a period of four years.

 

FINANCE INCOME AND EXPENSES

 

Finance expenses comprise interest payable and leases liabilities recognised
in the statement of comprehensive income using the effective interest method,
and unwinding of the discount on provisions.

 

Interest income and interest payable are recognised in the statement of
comprehensive income as they accrue, using the effective interest method.

 

INTERIM MEASUREMENT

 

Costs that are incurred unevenly during the financial year are accrued or
deferred in the interim report only if it would be appropriate to do so at the
end of the financial year.

 

CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS

 

The preparation of these financial statements requires the Directors to make
estimates and judgements that affect the reported amounts of assets,
liabilities, costs and revenue in the financial statements. Actual results
could differ from these estimates. The judgements, estimates and associated
assumptions are based on historical experience and other factors that are
considered to be relevant.

 

Key sources of estimation uncertainty that could cause an adjustment to be
required to the carrying amount of assets or liabilities within the next
accounting period are:

 

Critical accounting estimates:

 

Impairment of intangible fixed assets

Impairment tests have been undertaken in respect of goodwill and intangible
fixed assets using an assessment of the value in use of the respective cash
generating units (CGUs). This assessment requires a number of assumptions and
estimates to be made including the allocation of assets to CGUs, the expected
future cash flows from each CGU and also the selection of a suitable discount
rate in order to calculate the present value of those cash flows.

 

Critical accounting judgements:

 

Amortisation

The assessment of the useful economic lives, residual values and the method of
depreciating or amortising intangible (excluding goodwill) fixed assets
requires judgement. Amortisation is charged to profit or loss based on the
useful economic life selected, which requires an estimation of the period and
profile over which the group expects to consume the future economic benefits
embodied in the assets. Useful economic lives and residual values are
re-assessed, and amended as necessary, when changes in their circumstances are
identified.

 

Capitalised development costs

Development costs incurred in building the Group's key platform for future
expansion have been capitalised in accordance with the requirements of IAS38.
The majority of these costs consist of salary expenses to which an estimated
proportion of development time has been applied.

 

Convertible loan notes

The equity portion of the convertible loan notes have been valued using the
Black-Scholes model. This gives equivalent discount rates on the liability
components ranging from 14% to 21%. The directors consider this rate to be an
approximation of the rate on a similar loan without the conversion feature.
The directors consider this method is used as a practical measure to estimate
the value of the debt.

 

Going concern

As discussed more fully in the Directors' Report these financial statements
have been prepared on the going concern basis. This treatment is based on
management's judgement that cashflow requirements for the continued
development can be achieved through operating activities and through
additional fundraising if required.

 

 

3.       Operating segments

 

IFRS 8 requires that operating segments be identified on the basis of internal
reporting and decision-making.   The Group has two key business segments
outlined below. The business analyses these streams by revenue and gross
margin.  Overheads, assets and liabilities are not separately allocated
across the business streams.

 

                                Six months ended 30 June 2024         Six months ended 30 June 2023
                                Revenue          Gross profit         Revenue          Gross profit/(loss)
                                £                £                    £                £
 Customer Experience Services   2,946,459        2,929,032            2,939,841        2,881,498
 4D Platform                    1,427,062        416,635              1,223,406        460,541
 Total                          4,373,521        3,345,667            4,163,247        3,342,039

 EBITDA
 Operating (loss)                                (1,271,924)                           (1,635,356)
 Depreciation and amortisation                   380,664                               453,392
 Total                                           (891,260)                             (1,181,964)

 

 

4.       Income tax

 

          A deferred tax asset in respect of the Group's cumulative
losses to date has not been recognised due to the uncertainty of the timing of
future loss relief. Deferred tax movements during the period relate solely to
the change in value of internally generated intangible fixed assets.

 

Research and development tax relief claims under the SME scheme are submitted
at each financial year end. Anticipated tax credits for the period under
review totalling £60,000 (June 2023: £98,064) are held within other
receivables.

 

 

5.       Earnings per share

 

Earnings per share (EPS) is calculated on the basis of profit attributable to
equity shareholders divided by the weighted average number of shares in issue
for the year. The diluted EPS is calculated on the treasury stock method and
the assumption that the weighted average EMI share options outstanding during
the period are exercised.

 

                                                        Six months ended 30 June 2024      Six months ended 30 June 2023
                                                        £                                  £

 Total comprehensive loss attributable to shareholders  (1,381,306)                        (1,680,718)

 Number of shares
 Weighted average number of ordinary shares             17,413,830                         15,936,687
 Dilutive effect of in-the-money share options          547,654                            523,218
 Diluted weighted average number of shares              17,961,484                         16,459,905

 Earnings per share
 Basic earnings per share                               (0.08)                             (0.10)
 Diluted earnings per share                             (0.08)                             (0.10)

 

 

As there is a loss for the year the options are antidilutive and therefore the
basic and the diluted EPS are the same.

 

 

6.       Goodwill and intangible assets

 

 

                      Customer lists  Development Costs  Websites  Goodwill   Total
                      £               £                  £         £          £
 COST
 At 1 January 2023    595,708         3,574,071          22,995    4,349,662  8,542,436
 Additions            -               113,288            -         -          113,288
 At 30 June 2023      595,708         3,687,359          22,995    4,349,662  8,655,724

 At 1 July 2023       595,708         3,687,359          22,995    4,349,662  8,655,724
 Additions            -               113,603            -         -          113,603
 At 31 December 2023  595,708         3,800,962          22,995    4,349,662  8,769,327

 At 1 January 2024    595,708         3,800,962          22,995    4,349,662  8,769,327
 Additions            -               87,221             -         -          87,221
 At 30 June 2024      595,708         3,888,183          22,995    4,349,662  8,856,548

 AMORTISATION
 At 1 January 2023    511,717         1,129,299          7,019     -          1,648,035
 Amortisation charge  74,464          354,904            2,300     -          431,668
 At 30 June 2023      586,181         1,484,203          9,319     -          2,079,703

 At 1 July 2023       586,181         1,484,203          9,319     -          2,079,703
 Amortisation charge  9,527           364,793            2,300     -          376,620
 At 31 December 2023  595,708         1,848,996          11,619    -          2,456,323

 At 1 January 2024    595,708         1,848,996          11,619    -          2,456,323
 Amortisation charge  -               366,848            2,300     -          369,148
 At 30 June 2024      595,708         2,215,844          13,919    -          2,825,471

 NET BOOK VALUE
 At 30 June 2023      9,528           2,203,155          13,676    4,349,662  6,576,021
 At 31 December 2023  -               1,951,966          11,377    4,349,662  6,313,005
 At 30 June 2024      -               1,672,339          9,077     4,349,662  6,031,078

 

 

7.       Loans and other borrowings

 

                          30 June 2024      31 December 2023      30 June 2023
                          £                 £                     £
 Current liabilities
 Bank loans               40,563            75,002                372,462
 Term loans               350,000           350,000               -
                          390,563           425,002               372,462

                          30 June 2024      31 December 2023      30 June 2023
                          £                 £                     £
 Non-current liabilities
 Convertible loan notes   2,922,603         2,554,672             2,237,569
 Bank loans               44,845            66,800                86,552
                          2,967,448         2,621,472             2,324,121

 

As at 30 June 2024 the Group had one bank loan of £85,408 (June 2023: two
loans at £459,014). One loan accrues interest at 1.95% repayable over six
years to 2026.

 

As at 30 June 2024 the group had two short-term loan facilities totalling
£350,000 (June 2023: £nil). The loans were lent without security and accrue
interest at rates of 8.5% and 12%.

 

Convertible loan notes are in issue which are convertible by the option holder
into new ordinary shares at any point during the three-year term of the loan,
the latest of which expires 31 May 2026. Conversion prices are fixed at £1.10
for the June 2022 convertible loan note instruments and £0.50 for the May
2023 convertible loan note instrument.

 

The loan notes attract interest at a rate of 12% per annum, which is payable
commencing on the date of issue either:

i)          at the Company's option of 8% per annum paid monthly plus
4% payable via the issue of additional Convertible Loan Notes as payment in
kind.

ii)          12% payable via the issue of additional Convertible Loan
Notes as payment in kind.

 

The loan notes may be redeemed in cash at the option of company at any point
at a premium equal to 15% of the principal amount of the Notes.

 

Market interest rates of between 14% and 21% have been applied to calculate
the residual equity value of the financial instrument.

 

 

8.       Share capital

 

During the six months ended 30 June 2024 84,649 new shares were issued as a
result of options exercised (six months to June 2023: none). Share capital in
issue during the current and comparative periods are listed below:

 

                         30 June 2024             31 December 2023           30 June 2023
 Ordinary share capital  No.         £            No.         £              No.         £
 issued and fully paid
 Ordinary                17,475,417  174,754      17,390,768  173,908        15,936,687  159,367
                         17,475,417  174,754      17,390,768  173,908        15,936,687  159,367

 

 

9.       Share Option Reserve

 

                       30 June 2024      31 December 2023      30 June 2023
                       £                 £                     £
 Share Option reserve  2,405,747         2,433,195             2,570,666
                       2,405,747         2,433,195             2,570,666

 

Silver Bullet Data Services Group PLC operates a programme for employees of
its subsidiaries to acquire shares in the company under an EMI scheme.

 

The number and weighted average exercise price of share options during the
year were as follows:

 

                                  30 June 2024                                    31 December 2023                                30 June 2023
                                  Weighted average exercise price  Share options  Weighted average exercise price  Share options  Weighted average exercise price  Share options
                                  £                                No.            £                                No.            £                                No.
 Outstanding at start of period   1.49                             1,458,484      1.56                             1,542,860      1.49                             1,569,620
 Forfeited/expired during period  1.27                             (24,125)       1.40                             (169,866)      0.05                             (26,760)
 Granted during period            -                                -              0.04                             111,000        -                                -
 Exercised during period          0.41                             (84,649)       0.01                             (25,510)       -                                -
 Outstanding at end of period     1.56                             1,349,710      1.49                             1,458,484      1.56                             1,542,860

 

 

 

10.     Related party transactions

 

Local Planet International Limited: is a related party to the group by virtue
of having Directors in common.  Ian James, Nigel Sharrocks and Martyn Rattle
are directors of both companies.

 

Recharges for shared services totalling £50,038 (June 2023: £49,384) are
included in revenue for the six months ended 30 June 2024. Amounts outstanding
at the period end included in trade receivables totals £62,902 (June 2023:
£9,831).

 

Recharges for direct costs incurred were processed during the six months ended
30 June 2024 totalling £42,550 (June 2023: £27,600). Amounts outstanding at
the period end totalled £24,860 (June 2023: £5,400).

 

Umberto Torrielli: A director of the Group company relocated to the USA in
order to establish a new presence in this territory in 2020. For this purpose
a loan was issued of £155,958 which is held within other debtors at the end
of the reporting period (June 2023: £150,000). The loan is repayable within
12 months and attracts interest at the Bank of England interest rate.

 

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