REG - Silver Bullet Data - Recent 4D Engagements

Silver Bullet Data ServicesAnnouncement

16/02/2022 07:00

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RNS Number : 7945B  Silver Bullet Data Services Grp PLC  16 February 2022

16 February 2022

 

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the
"Group")

Recent 4D Engagements

 

Silverbullet (AIM: SBDS), a provider of digital transformation services and
products, is pleased to announce a number of recent 4D Context Outcomes Engine
("4D") engagements with the the Group's flagship digital marketing product.

 

4D is a contextual intelligence cloud-based platform that enables advertisers
to connect with consumers in the post-cookie advertising era.  Google's
announcement
(https://www.thedrum.com/news/2021/11/17/google-cookie-cull-how-we-can-all-approach-data-differently)
of the third-party cookie phase out by the end of 2023, allows advertisers to
find new products such as 4D to reach the right audience at the right moment
in time, all in a privacy-safe manner and brand suitable manner.

 

We are delighted to announce some key new engagements for 4D's technology,
which is designed to serve advertisrs in the post-cookie world:

 

 

AXA UK

4D Drives Outstanding Results in Video

AXA partnered with 4D to explore its enhanced video offering. AXA wanted to
target video content surrounding their insurance message to raise brand
awareness. With 4D Video the brand was able to further compete against the
competition by using its proprietary contextual video technology, targeting
logos within the video asset, to analyse and assess context topics relevant to
the insurance sector.

 

Outcome: 4D exceeded AXA's expectations of 70% video completion rates to 95%.
Furthermore, the brand saw a significant boost in performance, increasing
scale and audience reach.

 

Megan Anderson, Brand Marketing Manager of AXA UK commented:

"By activating with 4D Context Outcomes Engine, we were able to drive
performance, brand awareness and engage consumers interested in purchasing
insurance across four different contextual strategies. The results spoke for
themselves, in just a month we saw a 25% increase in Video Completion Rate
(VCR) across skippable videos."

 

Renault

4D Beats Google's Contextual Targeting in Performance

Renault wanted to target consumers on the features of their latest electric
vehicle model, and sought to bring awareness through educational content.
Renault was using Google DV360 contextual targeting, a solution that has long
been used by advertisers, and was yielding mixed results. The car manufacturer
needed a better solution and so ran an A/B test against 4D.

 

Outcome: 4D outperformed Google DV360 contextual targeting across all metrics,
seeing powerful results including 133% increase in Click-through rates and 51%
increase in page views. 4D saw better engagement, more views and less cost to
Renault.

 

A Global Brewing Company

4D Drives Insights to Improve Marketing ROI

A global brewing company partnered with 4D as a part of their cookie-less
testing initiative to target environments relevant to people who were
preparing for Dry January and geared towards more health and environmentally
conscious individuals. The brand leveraged 4D to raise brand awareness and
reach relevant consumers across video creatives.

 

Outcome: 4D's next-generation insights helped the brand identify the type of

content their audience were engaging in, meaning they gained invaluable
insights into their customers, helping them to identify new advertising
strategies and acquire audiences they had not reached before.

 

Greene King

4D Drives Footfall and Boosts Performance

Greene King has partnered with 4D to drive footfall and traffic into physical
pubs during a Football Championship event. Greene King wanted to increase its
brand image during the sporting event, to closely align its brand with the
event itself, and increase consideration amongst fans and viewers as they
watched the games in their pubs instead of competitor locations.

 

Outcome: 4D boosted performance for Greene King and drove higher quality
impressions that therefore nurtured higher engagement. 4D helped Greene King
gain 1.7x more bookings than two legacy contextual solutions, and resulted in
56% more online clicks, which saw the brand acquire new customers.

 

 

A High-End Global Luxury Fashion Brand

4D Builds Luxury Brand Awareness in Video

This well-known global business wanted to drive brand awareness amongst new
consumers. This client partnered with 4D to drive awareness through
custom-made contexts and to better understand what content the target audience
were engaging in, with a focus on video.

Outcome: By partnering with 4D, the company expanded scale by reaching new
consumers, exceeding their expectations. The brand saw maximized cost
effectiveness, and was able to find adjacent, engaged users and potential new
customers.

 

 

Ian James, Chief Executive Officer of Silverbullet, commented:

"We are delighted to have secured these project wins through our 4D technology
platform delivering business advantage and market leading outcomes for
clients. 4D is a product designed for the post-cookie era, and an important
part of Silverbullet's overall data offering. To work with such prestigious
brands and companies to improve marketing outcomes demonstrates the long-term
value that 4D brings to the advertising ecosystem. I look forward to further
updating the market in due course."

 

 

For further information please contact:

 

 Silverbullet                                               via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman

 Oberon Capital - Broker                                    0203 179 5344
 Mike Seabrook / Robert Hayward

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

The information contained within this announcement is deemed by the Company to
constitute inside information as stipulated under the Market Abuse Regulation
(EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of
the European Union (Withdrawal) Act 2018 (as amended).

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help
advertisers target consumers in a "post cookie world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as Heineken, Channel 4, Amazon, ITV and
Jägermeister amongst many others.

 

The removal of third-party cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase out the use
of cookies in 2022.

Headquartered in London, the Group employs 66 employees across five regions
across the globe, including, the UK, Italy, Germany, Australia and the US. The
Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant
accumulated industry experience and a proven track record of delivering
strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software
companies and have significant industry experience across data engineering,
SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce,
Oracle and Adobe, all of which have existing sales channels and are already
delivering to clients.

The Group has established a joint venture and strategic partnership with Local
Planet, a scaled network of over 60 agencies across the globe which transact,
in aggregate, over US$16 billion of media buying on behalf of their clients.
The Local Planet joint venture, established in December 2020, which has
already generated material services revenues for the Group, presents a
significant opportunity to provide further data services and the 4D product to
the Local Planet agency network.

 

 

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