Baozun Inc logo

BZUN - Baozun Inc Share Price

$31.81 -0.5  -1.5%

Last Trade - 12/05/21

Large Cap
Market Cap £3.62bn
Enterprise Value £3.32bn
Revenue £975.6m
Position in Universe 1356th / 6856
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Relative Strength (%)
1m -7.95%
Volume Change (%)
10d / 3m
Price vs... (%)
52w High -44.2%
50d MA
200d MA
Growth & Value
12m Forecast Rolling Industry Market
Valuation (ttm) Industry Market
Margin of Safety
Qualifying GuruScreens
Financial Summary
Year End 31st Dec 2015 2016 2017 2018 2019 2020 2021E 2022E CAGR / Avg
2,598 3,390 4,149 5,393 7,278 8,852 12,058 15,345 +27.8%
+125.1 +29.9 +4.4 +68.1 +13.2 +37.7
Balance Sheet
FINANCIAL BRIEF: : For the fiscal year ended 31 December 2020, BaozunInc (ADR) revenues increased 22% to RMB8.85B. Net incomeincreased 51% to RMB426M. Revenues reflect Services segmentincrease of 28% to RMB4.94B, Product sale segment increaseof 14% to RMB3.91B. Net income benefited from Exchange gain(loss) increase from RMB7.7M (expense) to RMB25.7M (income), General and Administrative - Balancing v decrease of 2% toRMB179.4M (expense).
Health Trend(F-Score)
0 1 2 3 4 5 6 7 8 9
Bankruptcy Score(Z-Score)
Earnings Manipulation Risk(M-Score)
Other Ratios
Recent History
Latest interim period vs. prior period Industry Market
3yr Compound Annual Growth Rate Industry Market
Graphical History


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Net Income

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Normalised EPS

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PE Ratio Range

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Dividend Yield Range

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Analyst Forecasts
Price Target:
( below Price)
31st Dec 2021
31st Dec 2022
Est. Long Term Growth Rate: Net Profit
Net Profit
Consensus Estimate
1m Change
3m Change
Analyst Consensus
Strong Sell Sell Hold Buy Strong Buy
EPS 2020 /  2021
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Profile Summary

Baozun Inc is a holding company mainly providing e-commerce services. The Company helps brands execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its services cover all aspects of the e-commerce value chain, including information technology (IT) solutions, online store operation, digital marketing, customer service, warehousing and fulfillment services. The Company provides services for a range of brand partners, covering apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, as well as insurance and automobiles areas.

Last Annual December 31st, 2020
Last Interim December 31st, 2020
Incorporated December 17, 2013
Public Since May 21, 2015
No. of Shareholders: n/a
No. of Employees: 6,076
Sector Technology
Industry Software & IT Services
Index Nasdaq Composite ,
Exchange NASDAQ Global Select Market
Shares in Issue 160,035,730
Free Float (0.0%)
Eligible for
BZUN Share Price Performance
Share Price
Bid - Ask
Low - High
Day's Change
Avg Volume
Open - Close
Range (12m)
Latest News for BZUN
Upcoming Events for BZUN
Tuesday 18th May, 2021
Q1 2021 Baozun Inc Earnings Call
Tuesday 18th May, 2021
Q1 2021 Baozun Inc Earnings Release
Thursday 20th May, 2021
Baozun Inc at Citi Regional Tech Conference (Virtual)
Thursday 19th August, 2021 Estimate
Q2 2021 Baozun Inc Earnings Release
Frequently Asked Questions for Baozun Inc
What is the Baozun Inc share price?

As of 12/05/21, shares in Baozun Inc are trading at $31.81, giving the company a market capitalisation of £3.62bn. This share price information is delayed by 15 minutes.

How has the Baozun Inc share price performed this year?

Shares in Baozun Inc are currently trading at $31.81 and the price has moved by 11.34% over the past 365 days. In terms of relative price strength - which takes into account the overall market trend - the Baozun Inc price has moved by -24.38% over the past year.

What are the analyst and broker recommendations for Baozun Inc?

Of the analysts with advisory recommendations for Baozun Inc, there are there are currently 7 "buy" , 5 "hold" and 0 "sell" recommendations. The overall consensus recommendation for Baozun Inc is Buy. You can view the full broker recommendation list by unlocking its StockReport.

When will Baozun Inc next release its financial results?

Baozun Inc is scheduled to issue upcoming financial results on the following dates:

Interim results are scheduled for: 2021-12-31
What is the Baozun Inc dividend yield?

Baozun Inc does not currently pay a dividend.

Does Baozun Inc pay a dividend?

Baozun Inc does not currently pay a dividend.

When does Baozun Inc next pay dividends?

Baozun Inc does not currently pay a dividend.

How do I buy Baozun Inc shares?

To buy shares in Baozun Inc you'll need a share-dealing account with an online or offline stock broker. Once you have opened your account and transferred funds into it, you'll be able to search and select shares to buy and sell. You can use Stockopedia’s share research software to help you find the the kinds of shares that suit your investment strategy and objectives.

What is the market cap of Baozun Inc?

Shares in Baozun Inc are currently trading at $31.81, giving the company a market capitalisation of £3.62bn.

Where are Baozun Inc shares listed? Where are Baozun Inc shares listed?

Here are the trading details for Baozun Inc:

Country of listing: United States
Exchange: NSQ
Ticker Symbol: BZUN
What kind of share is Baozun Inc?

Based on an overall assessment of its quality, value and momentum, Baozun Inc is currently classified as a Falling Star. The classification is based on a composite score that examines a wide range of fundamental and technical measures. Stock are classified on the the following spectrum: Super Stocks, High Flyers, Contrarians, Turnarounds, Neutral, Value Traps, Momentum Traps, Falling Stars, and Sucker Stocks. For more information, learn about our StockRank Styles.

Is there a Baozun Inc share price forecast 2021?

Shares in Baozun Inc are currently priced at $31.81. At that level they are trading at 0.362% discount to the analyst consensus target price of 0.00.

Analysts covering Baozun Inc currently have a consensus Earnings Per Share (EPS) forecast of 9.206 for the next financial year.

How can I tell whether the Baozun Inc share price will go up?

An important predictor of whether a stock price will go up is its track record of momentum. Price trends tend to persist, so it's worth looking at them when it comes to a share like Baozun Inc. Over the past six months, the relative strength of its shares against the market has been -33.22%. At the current price of $31.81, shares in Baozun Inc are trading at -18.07% against their 200 day moving average. You can read more about the power of momentum in assessing share price movements on Stockopedia.

What is the Baozun Inc PE Ratio?

The Baozun Inc PE ratio based on its reported earnings over the past 12 months is 25.27. The shares are currently trading at $31.81.

The PE ratio (or price-to-earnings ratio) is the one of the most popular valuation measures used by stock market investors. It is calculated by dividing a company's price per share by its earnings per share.

The PE ratio can be seen as being expressed in years, in the sense that it shows the number of years of earnings which would be required to pay back the purchase price, ignoring inflation. So in general terms, the higher the PE, the more expensive the stock is.

Who are the key directors of Baozun Inc?

Baozun Inc's management team is headed by:

Wenbin Qiu - CHM
Junhua Wu - COO
Satoshi Okada - DRC
Yiu Pong Chan - IND
Yuen Lung Kwok - CHO
Steve Hsia - IND
Benjamin Changqing Ye - IND
Jessica Liu - DRC
Duan Zhiguo - GMG
Liang Tao - VPR
Yang Cao Angus - GMG
Nan Xie - VPR
Arthur Yu - CFO
Who are the major shareholders of Baozun Inc?

Here are the top five shareholders of Baozun Inc based on the size of their shareholding:

Federated Hermes International Investment Advisor/Hedge Fund
Percentage owned: 10.1% (7.47m shares)
Fidelity International Investment Advisor
Percentage owned: 4.53% (3.35m shares)
Federated Hermes Global Emerging Markets Fund Mutual Fund
Percentage owned: 4.4% (3.25m shares)
Vontobel Asset Management, Inc. Investment Advisor/Hedge Fund
Percentage owned: 3.82% (2.83m shares)
Calvert Emerging Markets Equity Fund Mutual Fund
Percentage owned: 3.26% (2.41m shares)
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