Harley-Davidson Inc logo

HOG - Harley-Davidson Inc Share Price

$24.28 -1.0  -3.8%

Last Trade - 21/09/20

Consumer Cyclicals
Large Cap
Market Cap £2.99bn
Enterprise Value £7.92bn
Revenue £3.49bn
Position in Universe 1282nd / 6392
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Relative Strength (%)
1m -9.70%
Volume Change (%)
10d / 3m
Price vs... (%)
52w High -38.3%
50d MA
200d MA
Growth & Value
12m Forecast Rolling Industry Market
Valuation (ttm) Industry Market
Margin of Safety
Qualifying GuruScreens
Financial Summary
Year End 31st Dec 2014 2015 2016 2017 2018 2019 2020E 2021E CAGR / Avg
6,229 5,995 5,996 5,647 5,717 5,362 3,384 4,163 -3.0%
+18.7 -4.8 +3.8 -13.3 +9.4 -21.9 -93.5 +1,230
Balance Sheet
FINANCIAL BRIEF: : For the six months ended 28 June 2020, Harley-Davidson Inc revenues decreased 28% to $2.16B. Net loss totaled $22.5M vs. income of $323.6M. Revenues reflect HDMC Entities segment decrease of 33% to $1.77B. Net loss reflects HDMC Entities segment loss totaling $37.4M vs. income of $292.4M, HDFS Entities segment income decrease of 78% to $28.4M. Dividend per share decreased from $0.75 to $0.40.
Health Trend(F-Score)
0 1 2 3 4 5 6 7 8 9
Bankruptcy Score(Z-Score)
Earnings Manipulation Risk(M-Score)
Other Ratios
Recent History
Latest interim period vs. prior period Industry Market
3yr Compound Annual Growth Rate Industry Market
Graphical History


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Net Income

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Normalised EPS

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PE Ratio Range

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Dividend Yield Range

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Analyst Forecasts
Price Target:
( below Price)
31st Dec 2020
31st Dec 2021
Est. Long Term Growth Rate: Net Profit
Net Profit
Consensus Estimate
1m Change
3m Change
Analyst Consensus
Strong Sell Sell Hold Buy Strong Buy
EPS 2019 /  2020
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Profile Summary

Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles.

Last Annual December 31st, 2019
Last Interim June 28th, 2020
Incorporated March 8, 1991
Public Since July 1, 1987
No. of Shareholders: 68,506
No. of Employees: 5,000
Sector Consumer Cyclicals
Industry Automobiles & Auto Parts
Index S&P 400 Mid Cap , S&P Composite 1500 ,
Exchange New York Stock Exchange
Shares in Issue 153,241,253
Free Float (0.0%)
Eligible for
HOG Share Price Performance
Share Price
Bid - Ask
Low - High
Day's Change
Avg Volume
Open - Close
Range (12m)
Latest News for HOG
Upcoming Events for HOG
Tuesday 20th October, 2020 Estimate
Q3 2020 Harley-Davidson Inc Earnings Release
Tuesday 26th January, 2021 Estimate
Q4 2020 Harley-Davidson Inc Earnings Release
Frequently Asked Questions for Harley-Davidson Inc
What is the Harley-Davidson Inc share price?

As of 21/09/20, shares in Harley-Davidson Inc are trading at $24.28, giving the company a market capitalisation of £2.99bn. This share price information is delayed by 15 minutes.

How has the Harley-Davidson Inc share price performed this year?

Shares in Harley-Davidson Inc are currently trading at $24.28 and the price has moved by -27.45% over the past 365 days. In terms of relative price strength - which takes into account the overall market trend - the Harley-Davidson Inc price has moved by -35.34% over the past year.

What are the analyst and broker recommendations for Harley-Davidson Inc?

Of the analysts with advisory recommendations for Harley-Davidson Inc, there are there are currently 5 "buy" , 8 "hold" and 0 "sell" recommendations. The overall consensus recommendation for Harley-Davidson Inc is Hold. You can view the full broker recommendation list by unlocking its StockReport.

When will Harley-Davidson Inc next release its financial results?

Harley-Davidson Inc is scheduled to issue upcoming financial results on the following dates:

Interim results are scheduled for: 2021-06-28
What is the Harley-Davidson Inc dividend yield?

The Harley-Davidson Inc dividend yield is 4.56% based on the trailing twelve month period.

Does Harley-Davidson Inc pay a dividend?

Last year, Harley-Davidson Inc paid a total dividend of 1.15, and it currently has a trailing dividend yield of 4.56%. Looking ahead, Harley-Davidson Inc has not announced an ex-dividend date yet and the next dividend pay date is 2020-09-25.

When does Harley-Davidson Inc next pay dividends?

Harley-Davidson Inc has yet to annouce their ex-dividend date and the next dividend pay date is 2020-09-25. The historic dividend yield on Harley-Davidson Inc shares is currently 4.56%.

How do I buy Harley-Davidson Inc shares?

To buy shares in Harley-Davidson Inc you'll need a share-dealing account with an online or offline stock broker. Once you have opened your account and transferred funds into it, you'll be able to search and select shares to buy and sell. You can use Stockopedia’s share research software to help you find the the kinds of shares that suit your investment strategy and objectives.

What is the market cap of Harley-Davidson Inc?

Shares in Harley-Davidson Inc are currently trading at $24.28, giving the company a market capitalisation of £2.99bn.

Where are Harley-Davidson Inc shares listed? Where are Harley-Davidson Inc shares listed?

Here are the trading details for Harley-Davidson Inc:

Country of listing: United States
Exchange: NYQ
Ticker Symbol: HOG
What kind of share is Harley-Davidson Inc?

Based on an overall assessment of its quality, value and momentum, Harley-Davidson Inc is currently classified as a Style Neutral. The classification is based on a composite score that examines a wide range of fundamental and technical measures. Stock are classified on the the following spectrum: Super Stocks, High Flyers, Contrarians, Turnarounds, Neutral, Value Traps, Momentum Traps, Falling Stars, and Sucker Stocks. For more information, learn about our StockRank Styles.

Is there a Harley-Davidson Inc share price forecast 2020?

Shares in Harley-Davidson Inc are currently priced at $24.28. At that level they are trading at 25.36% discount to the analyst consensus target price of 0.00.

Analysts covering Harley-Davidson Inc currently have a consensus Earnings Per Share (EPS) forecast of 0.185 for the next financial year.

How can I tell whether the Harley-Davidson Inc share price will go up?

An important predictor of whether a stock price will go up is its track record of momentum. Price trends tend to persist, so it's worth looking at them when it comes to a share like Harley-Davidson Inc. Over the past six months, the relative strength of its shares against the market has been 3.71%. At the current price of $24.28, shares in Harley-Davidson Inc are trading at -8.05% against their 200 day moving average. You can read more about the power of momentum in assessing share price movements on Stockopedia.

What is the Harley-Davidson Inc PE Ratio?

The Harley-Davidson Inc PE ratio based on its reported earnings over the past 12 months is 35.64. The shares are currently trading at $24.28.

The PE ratio (or price-to-earnings ratio) is the one of the most popular valuation measures used by stock market investors. It is calculated by dividing a company's price per share by its earnings per share.

The PE ratio can be seen as being expressed in years, in the sense that it shows the number of years of earnings which would be required to pay back the purchase price, ignoring inflation. So in general terms, the higher the PE, the more expensive the stock is.

Who are the key directors of Harley-Davidson Inc?

Harley-Davidson Inc's management team is headed by:

Sara Levinson - IND
Jochen Zeitz - CHM
Norman Linebarger - LED
Lawrence Hund - CEX
John Anderson - IND
Troy Alstead - IND
Allan Golston - IND
Julie Anding - CHO
Luke Mansfield - VPR
Paul Krause - CCO
Bryan Niketh - SVP
Darrell Thomas - CFO
Who are the major shareholders of Harley-Davidson Inc?

Here are the top five shareholders of Harley-Davidson Inc based on the size of their shareholding:

The Vanguard Group, Inc. Investment Advisor/Hedge Fund
Percentage owned: 9.2% (14.1m shares)
BlackRock Institutional Trust Company, N.A. Investment Advisor
Percentage owned: 8.04% (12.3m shares)
Boston Partners Investment Advisor/Hedge Fund
Percentage owned: 5.86% (8.98m shares)
Invesco Advisers, Inc. Investment Advisor
Percentage owned: 5.72% (8.77m shares)
Mellon Investments Corporation Investment Advisor/Hedge Fund
Percentage owned: 5.21% (7.98m shares)
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